Summary
Overview
Work History
Education
Skills
Career Experience
Awards
Affiliations
Accomplishments
Timeline
Generic

Jessica Clarke

Auckland,AUK

Summary

I am a dedicated marketing professional, with experience working for one of New Zealand's most trusted brands. Qualified with a bachelor's degree in Business, specialising in Marketing and Commercial Law.As a motivated individual, I have proven experience developing high-level initiatives in customer-centric B2B and B2C markets to leverage commercial success and brand saliency.

Overview

7
7
years of professional experience

Work History

Marketing Specialist

NZ Post
07.2023 - Current
  • Working alongside my manager to lead NZ Post B2B marketing activities, from strategy to execution.
  • Contributing to a 360-degree view of marketing tactics, from international trade shows and product launches, through to tailored revenue protection communications.
  • Key Achievements:
  • New product development with Photo on Delivery offers a means for businesses to provide increased security, with enhanced visibility on parcel deliveries to customers.
  • Developed a go-to-market strategy for the launch of international export and import operations at our newly developed Auckland Processing Centre.
  • Executed ATL and BTL content to drive uptake of the new and improved NZ Post app.
  • Developed annual price adjustment communication pieces that saw increased revenue while mitigating reputation and customer brand perception impact.
  • Worked on an international trade show in China that saw tens of thousands of visitors to the exhibit stand, and a positive brand salience in a growing market.
  • Key Responsibilities:
  • Support across the domestic and international sales divisions within NZ Post to provide timely and accurate marketing and sales tools and communication.
  • Stakeholder management in a complex, multi-layered organisational environment.
  • Marketing communications support to the product team within the NZ Post B2B division.
  • B2C marketing communications to support subscribed NZ Post parcel receivers.
  • Managing and briefing agencies to deliver desired outcomes.
  • Crisis and compliance communication deployment of urgent eDMs to relevant, impacted segments.
  • Drive the development and execution of marketing strategies and activities that contribute to achieving commercial success.
  • Lead and coordinate the delivery of initiatives that are part of the marketing calendar, coordinating internal and external parties to deliver the required outcome.
  • Define outcomes, success measures, and analysis of data to measure the effectiveness of marketing efforts.
  • Utilize the latest research from internal and external agencies to draw out marketing narratives and highlight product benefits.
  • Work as part of a high-performing team of marketers to collaborate on wider business initiatives, including lifecycle communications, business newsletters, and ATL campaigns.
  • Frequently present back projects going to market among internal stakeholders, as a means to inform and educate the wider business.

International Product Manager

NZ Post
07.2022 - 06.2023
  • Internal promotion and movement to Business Marketing Specialist.
  • Key Achievements:
  • Executed annual pricing adjustment, product pricing, and service changes across all business and postal international sending services.
  • Product lifecycle management discontinued an underperforming commercial product solution to the U.S.
  • Key Responsibilities:
  • Work within the International Product division with an in-depth understanding of marketing and market development.
  • Product suite review and maintenance.
  • Volume forecasting.
  • Knowledge base article updates.
  • Lead and coordinate service updates across regional postal systems.
  • Understanding of international customs and compliance regulations.
  • Customer relationship management.
  • Managed customer credit and rebill requests.

International Product Specialist

NZ Post
03.2021 - 07.2022
  • Internal promotion and movement to product management.
  • Key Achievements:
  • Vertical Development Strategy introduced a repeatable vertical exploration template for product managers and resulted in a $700k opportunity for new business.
  • Daily Business customer report - worked as part of a small team, feeding in daily updates regarding service delivery and international disruptions during Covid.
  • Squad lead for the 'Fundamentals of eCommerce' program of work, which supported sales conversations to achieve export growth out of NZ.
  • Key Responsibilities:
  • Work within the International Service Delivery division, with an in-depth understanding of marketing and product market development opportunities.
  • Market vertical opportunity review.
  • Customer relationship management.
  • Covid B2B customer communications.

Merchandising Specialist & Sales Representative

Ceres Organics
Auckland
01.2020 - 04.2020

Assistant

Punchbowl
Drury
01.2018 - 01.2020

Education

Agile training - agile ways of working

NZ Post
01.2023

Regulated Air Cargo Agent License (RACA) - Coursework training to obtain restricted access into protected air cargo areas

NZ Post
01.2022

BCom - Business majoring in Marketing and Commercial Law

University of Auckland
01.2020

Skills

  • Campaign management and execution
  • Crisis communication
  • Go-to-market strategy
  • Stakeholder management
  • Customer lifecycle management
  • Team collaboration
  • Project management
  • Strategic marketing planning

Career Experience

  • Marketing Specialist - Working in a team that leads the NZ Post B2B and B2C marketing activities, contributing to a 360-degree view of marketing tactics, developing new product offerings, and go-to-market strategies.
  • International Product Manager - Executed annual pricing adjustments, product pricing, and service changes, managed product lifecycle, and customer relationship management.
  • International Product Specialist - Worked within the International Service Delivery division, managed customer relationships, and COVID B2B customer communications.
  • Merchandising Specialist & Sales Representative - Ensured brand consistency and Point-Of-Sale representation., Managed customer relationships and promotional management.
  • Assistant, Punchbowl Produce - Quality assess and repack kiwifruit varieties. Maintained young orchard vines.

Awards

  • Silver Award Nomination, NZ Post, 01/01/24, Deliver the Best Individual Award for work on the Annual Price Adjustment project.
  • Silver Award, NZ Post, 01/01/23, Deliver the Best Team Award for work on the Photo on Delivery product.

Affiliations

  • Scuba diving
  • Gym, hiking
  • Gardening

Accomplishments

  • Advanced PADI scuba diving certification
  • Diploma in Modern Jazz

Timeline

Marketing Specialist

NZ Post
07.2023 - Current

International Product Manager

NZ Post
07.2022 - 06.2023

International Product Specialist

NZ Post
03.2021 - 07.2022

Merchandising Specialist & Sales Representative

Ceres Organics
01.2020 - 04.2020

Assistant

Punchbowl
01.2018 - 01.2020

Agile training - agile ways of working

NZ Post

Regulated Air Cargo Agent License (RACA) - Coursework training to obtain restricted access into protected air cargo areas

NZ Post

BCom - Business majoring in Marketing and Commercial Law

University of Auckland

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Jessica Clarke