Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Jiaqi (Vicky) He

Christchurch,CAN

Summary

Marketing professional with strong background in strategic planning, campaign management, and market analysis. With a proven track record of successfully leading integrated marketing campaigns across diverse markets including the U.S., Indonesia, and Singapore market. Proven ability to drive results through teamwork, collaboration, and adaptability. Skilled in digital marketing, content creation, and data-driven decision-making. Known for effectively navigating changing priorities and consistently achieving goals.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Marketing Planner

Miniso
12.2022 - 04.2025
  • Developed comprehensive integrated marketing plans aligning with organizational goals and target audience insights.
  • Collaborated with cross-functional teams to ensure cohesive brand messaging across all channels.
  • Managed social media campaigns, enhancing engagement through targeted content creation and scheduling.
  • Led cross-functional teams to execute large-scale events, ensuring seamless coordination and execution.
  • Developed and managed project timelines, aligning resources with event goals and stakeholder expectations.

Management Trainee

Miniso
07.2022 - 12.2022
  • Developed strategic marketing plans to enhance brand visibility and customer engagement.
  • Analyzed market trends to inform product development and positioning strategies.
  • Coordinated cross-functional teams to streamline project execution and communication.
  • Demonstrated adaptability to new challenges and environments while maintaining a focus on achieving organizational objectives.

Intern

Swarovski Australia Pty
03.2020 - 08.2020
  • Assisted in developing and executing social media campaigns to enhance brand visibility.
  • Conducted market research to identify trends and consumer preferences for targeted marketing strategies.
  • Collaborated with cross-functional teams to create engaging content for promotional materials.
  • Monitored and analyzed digital marketing performance metrics to inform future campaigns.
  • Executed influencer marketing strategies by identifying key industry influencers, building relationships with them, and coordinating sponsored content opportunities that aligned with brand objectives.

Retail Sales Consultant

Swarovski Australia Pty
09.2018 - 02.2020
  • Delivered exceptional customer service by addressing inquiries and resolving issues promptly.
  • Assisted in visual merchandising to enhance product presentation and drive sales.
  • Maintained inventory accuracy through regular stock checks and replenishment processes.
  • Developed product knowledge to provide tailored recommendations for customers.
  • Exceeded sales goals by 250% utilizing exemplary customer service skills.

Education

Master of Commerce - Marketing

University of New South Wales
Sydney, NSW
01-2021

Bachelor of Commerce - Accounting And Marketing

University of Auckland
Auckland, NZ
04-2016

Skills

  • Project Management: PMP Certified
  • Integrated marketing
  • Brand building
  • Multitasking
  • Event marketing
  • Social media marketing (Ads placement and content creation): Facebook, Tiktok, Instagram
  • Proficient in Microsoft Office, Canva, Mailchimp, and Photoshop

Certification

  • PMP - Project Management Professional

Languages

Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual
Chinese (Cantonese)
Native or Bilingual

Timeline

Senior Marketing Planner

Miniso
12.2022 - 04.2025

Management Trainee

Miniso
07.2022 - 12.2022

Intern

Swarovski Australia Pty
03.2020 - 08.2020

Retail Sales Consultant

Swarovski Australia Pty
09.2018 - 02.2020

Master of Commerce - Marketing

University of New South Wales

Bachelor of Commerce - Accounting And Marketing

University of Auckland

Similar Profiles

CREATE PROFILE
Jiaqi (Vicky) He