Jiarong Zhong
Auckland,Auckland
Summary
Experienced Marketing Specialist, Journalist, and Video Producer with expertise in content creation, social media management, and brand promotion. Skilled in video production, copywriting, and campaign execution, with a strong background in media and marketing.
Overview
15
15
years of professional experience
Work History
Journalist & Video Production Specialist
Go Global
04.2022 - Current
- Develop and execute marketing campaigns for clients, including Meredith Connell (MC), Goodman Fielder, educational institutions, construction firms, non-profits, and government organizations
- Produce high-quality promotional videos and marketing content tailored to client needs
- Manage social media platforms (WeChat, Red Note), increasing engagement and brand awareness
- Create copywriting and multimedia content to enhance brand messaging
Senior Editor
HouGarden.com
Auckland, New Zealand
03.2019 - 04.2022
- Led video production and partnered with businesses to create promotional content
- Managed WeChat video content, achieving high engagement rates
- Led the “2020 Election” media campaign, producing video and article interviews to enhance voter awareness in the Chinese community
- Hosted live-stream programs with industry experts to expand audience reach
Senior Broadcast Journalist / Social Media Manager
Guangdong Radio & TV Station
Guangzhou, China
06.2010 - 03.2017
- Produced and anchored high-profile news reports for a major provincial broadcaster.
- Directed large-scale media projects, including documentaries and feature stories.
Education
Master of Management - Marketing
The University of Auckland
01.2018
Bachelor of Arts - Communication
The South China Normal University
01.2011
Skills
- Video Production & Editing
- Adobe Creative Cloud
- Red Note
- Marketing Strategy
- Copywriting
- Project Management
- Team Collaboration
Languages
English
Professional
Chinese (Cantonese)
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
References
References available upon request.
Timeline
Journalist & Video Production Specialist
Go Global
04.2022 - Current
Senior Editor
HouGarden.com
03.2019 - 04.2022
Senior Broadcast Journalist / Social Media Manager
Guangdong Radio & TV Station
06.2010 - 03.2017
Master of Management - Marketing
The University of Auckland
Bachelor of Arts - Communication
The South China Normal University
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