Jilianne Olleta
Summary
Results-oriented Amazon Advertising Specialist with 7 years of experience developing data-driven campaigns to enhance brand visibility and optimize ROI. Managed accounts with monthly ad spends from $500 to $500k across various niches. Launched and scaled brands in Seller Central and Vendor Central across US, Canada, and European marketplaces. Skilled in budget management, A/B testing, and market analysis, driving continuous improvement and achieving client growth.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
Work History
Amazon Advertising Specialist
Digital Edge Inc
Salt Lake City
09.2019 - Current
- Developed targeted advertising campaigns for diverse brand portfolios, enhancing visibility and engagement.
- Developed and implemented advertising campaigns to increase brand awareness.
- Successfully launched brands and built campaigns from scratch for brands new to Amazon advertising in both Seller Central and Vendor Central
- Adept in handling Sponsored Products, Sponsored Brands and Sponsored Display in both Seller Central and Vendor Central
- Hands-on approach on handling accounts and making tailored data driven decisions based on brand portfolios and client goals
- Analyzed market trends to optimize advertising strategies, increasing reach and effectiveness.
- Analyzed client's current marketing strategies and identified areas for improvement.
- Reviewed competitors' activities in order to identify new opportunities.
- Managed budget allocation across multiple channels while maximizing efficiency.
- Optimized campaigns based on data analysis results to maximize return on investment.
- Evaluated campaign performance using analytics tools for continuous improvement.
- Managed multiple projects simultaneously while ensuring deadlines were met within budget constraints.
- Trained junior team members on advertising best practices and tools.
- Optimized listings and provided recommendations based on market and competitor analysis
- Built agency from the ground up while managing complex market niches, driving client results and growth.
Social Media Manager
Freelance
08.2015 - 04.2019
- Oversaw social media campaigns that increased brand visibility and fostered audience engagement.
- Partnered with clients to establish targeted social media strategies that aligned with their objectives.
- Created engaging social media content for diverse clients, increasing audience interaction across multiple platforms.
Education
Bachelor of Arts - Office Administration
Polytechnic University of The Philippines
Manila 06.2014 - 08.2015
San Juan High School
San Juan, San Juan CitySkills
- Campaign management
- Campaign development
- Conversion rate optimization
- A/B testing
- Data analysis
- Data Driven Decision Making
- Data interpretation
- Keyword Research
- Listing Optimization
- Market and Competitor Research Analysis
- Performance optimization
- Budget management
- Project management
- Project coordination
- Team leadership
- Team collaboration
- Effective communication
- Written communication
- Analytical thinking
- Critical analysis
- Problem solving
- Continuous improvement
- Time management abilities
- Multitasking Abilities
- Critical analysis
Timeline
Amazon Advertising Specialist
Digital Edge Inc
09.2019 - Current
Social Media Manager
Freelance
08.2015 - 04.2019
Bachelor of Arts - Office Administration
Polytechnic University of The Philippines
06.2014 - 08.2015
San Juan High School