Jinxia Nie

Current Project: Digital Each & Kg Meat Product

Description: Led the research, analysis and implementation of Each & Kg Meat Expansion initiative aimed at improving the picking efficiency across all stores and e-stores, and improving customers online shopping experience by offering both Each & Kg options.

Responsibilities:

• Conducted extensive interviews to gather insights on pain points and user requirements with a wide range of stakeholders include Online & Instore Operation Team, National Store & e-Store Operation Specialists, Meat Category Managers, E2E Fresh Product Owner, Customer Service team,etc.
• Collaborated with cross-functional teams, including product owner, UX designer, and developer, tester, to define project scope and objectives.
• Facilitated workshops to elicit detailed requirements, ensuring alignment with business.
• Went through instore picking experience to identify bottlenecks and areas for improvement.
• Developed comprehensive user stories, use cases, and functional specifications to guide the development team.
• Acted as a bridge between business and technology teams, ensuring effective communication and understanding of requirements.
• Coordinated testing with our test engineer to validate the solution against defined acceptance criteria.
• Collaborated with the operation specialist to develop a communication plan for the instore picking team.
• Monitored key performance indicators (KPIs) post-implementation to measure the success of the initiative

Results:

• Successfully implemented Each & Kg for variable weight meat products, saving more than $60k labor cost yearly.
• Improved customer online shopping experience and expected to increase Voice of Customer.

Previous Projects: "Out of Stock" initiative and "Faceted Search project", addressing customer pain points and improving digital shopping experience.

Mission Limited is the Exclusive distributor for RELX in New Zealand. RELX is Asia’s leading e-cigarette brand.

One of the Key Projects: New Engraving Machine

• Introduced an engraving machine offering personalized message engravings on vapes to provide customers with a unique and personalized experience.
• Identified the opportunity through thorough market research and analysis of customer feedback, recognizing the increasing value of personalization.
• Collaborated closely with stakeholders such as the Sales Manager and Customer Service Manager to ensure alignment of objectives and seamless implementation.
• Integrated the engraving machine into the online platform, optimizing the customer experience and facilitating smooth transactions.
• Strategically partnered with influencers within the vaping community to amplify brand visibility and generate viral buzz.
• Achieved a substantial increase in sales by 10% and enhanced brand image within the vaping community.
• Demonstrated exceptional leadership skills, conducting effective market research, identifying customer needs, and leveraging data-driven insights.

Other responsibilities: Brand Marketing / Email Marketing / Managing Social Media Platforms / Graphic Design / Content Creation / E-commerce Optimization / Search Engine Optimization

• Coordinated a series of marketing campaigns including email, print, digital, outdoor and social media analysis, crafted concept and content for journal ads, direct mail campaigns and blogs.
• Developed online marketing campaigns, effectively increasing followers by 1000+ and driving brand awareness.
• Increased followers on social media by 150% and preserved 100% customer satisfaction.
• Created and designed over 40 different posters, and handouts.
• Increased brand awareness by participating community events, such as Mud Rush Event, Dominion Rd Moon Festival.
• Assisted with coordinating inaugural China - New Zealand Golf Tournament, co-hosted by the China Golf Association, ATEED, Hangzhou Government and Institute of Golf.
• Processed and sent invoices, adjustments and credit memos to customers.

• Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.
• Cultivated client loyalty through consistent quality, productivity, exemplary service and proactive management.
• Addressed client questions and resolved complaints related to products, services and accounts.
• Maintained positive working relationships with clients.
• Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.