Summary
Overview
Work History
Education
Skills
Languages
Software
Timeline
Generic
Jitian Zhang

Jitian Zhang

Birkenhead,AUK

Summary

Marketing professional with background in creating and executing effective marketing campaigns. Known for delivering impactful results that elevate brand presence and customer engagement. Reliable team player with focus on collaboration and adaptability, bringing skills in digital marketing, content creation, and strategic planning

Overview

5
5
years of professional experience

Work History

Marketing Specialist (Full-Time)

Big Black Sacks NZ Ltd
08.2021 - Current
  • Collaborated directly with the CEO on strategic marketing initiatives and key B2B relationships, driving critical business decisions, especially for pricing products
  • Positioned the brand as a premium contender in the rubbish bag category across Foodstuffs and Woolworths
  • Conducted market research, leading to more targeted advertising strategies.
  • Improved client acquisition by identifying new market opportunities.
  • Developed marketing campaigns to enhance brand visibility and customer engagement , including social media, SEO, and SEM, alongside in-store promotions such as displays, mailers, and wobblers
  • Successfully launching an eco-friendly product line
  • Managed stock levels and procurement from international suppliers, ensuring cost-effective purchasing and optimal inventory management

Customer Service & Cashier (Full-Time)

PB Tech
12.2020 - 08.2021
  • Accurately processed cash, credit, and debit transactions, proper handling of payments and receipts
  • Worked closely with the sales and warehouse team
  • Handle online orders for in-store pickup, ensuring items are ready for customers upon arrival
  • Improved customer satisfaction by quickly resolving any payment issues.

Marketing Executive (Full-Time)

BYD
06.2015 - 08.2018
  • Implemented social media strategies for strengthening online presence and increasing audience reach.
  • Develop and manage marketing campaigns specially participation in auto shows, including pre-event promotions, on-site engagement strategies, and post-event follow-ups
  • Manage marketing budgets, ensuring effective allocation of resources
  • Developed innovative marketing campaigns to enhance brand visibility and attract new customers.

Education

Master of Management - Marketing

Massey University
11.2020

Bachelor of Commerce -

National Normal University of Inner Mongolia
07.2014

Skills

  • Marketing strategy
  • Campaign management
  • Social media marketing
  • Brand development
  • Competitor research
  • Customer engagement
  • Data analysis
  • Budget management

Languages

Chinese (Mandarin)
Native or Bilingual
English
Full Professional

Software

MS Office Software

Google Business Analysis

Timeline

Marketing Specialist (Full-Time)

Big Black Sacks NZ Ltd
08.2021 - Current

Customer Service & Cashier (Full-Time)

PB Tech
12.2020 - 08.2021

Marketing Executive (Full-Time)

BYD
06.2015 - 08.2018

Master of Management - Marketing

Massey University

Bachelor of Commerce -

National Normal University of Inner Mongolia
Jitian Zhang