John Laing
Auckland,AUK
Summary
Highly creative Marketing Manager with expertise in transforming and advertising strategies into desired results. Leads teams in developing profitable campaigns. Collaborative skills to support achievement of targeted outcomes.
Overview
9
9
years of professional experience
Work History
Marketing Manager
EGN Limited
01.2023 - 01.2024
- Boosted sales performance and brand awareness through managing marketing campaigns and advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches of new venues, and collaborations.
- Collaborated with multiple brands (Coca-Cola, Asahi, Dickies) to celebrate bring awareness to new products and emerging artist in Aotearoa.
Bartender
Kingslander
03.2021 - 03.2022
- Served high customer volumes during special events, nights, and weekends.
- Contributed to a positive work environment through effective teamwork and communication with colleagues.
- Efficiently opened or closed the bar according to established procedures, ensuring preparedness for each shift.
Sales Assistant
Converse
02.2019 - 11.2020
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Increased sales by building strong customer relationships and providing excellent service.
- Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
Bartender & Cook
Event Cinemas Gold Class
04.2018 - 02.2020
Cinema Host
Event Cinemas Gold Class
03.2017 - 04.2018
Bartender
Madame George
04.2016 - 03.2017
Cinema Host
Events Cinema
11.2014 - 03.2016
Education
NCEA Level 3 -
Mount Albert Grammar School
Mount Albert, NZ2015
NCEA Level 1 & 2 (Merit Endorsed) -
Saint Kentigern College
Pakuranga, NZ01.2014
Skills
- Customer Service
- Digital & Social Media Marketing
- Brand Promotion
- Staff Management
Roles And Responsibilities
- Brand collaboration and event organisation
- Managing social media analytics
- Creating Social media campaigns
- Boosting brand awareness
- Sales of Footwear and Apparel
- Selling tickets, merchandise, concessions etc.
- Replenishing Stock
- Overseeing deliveries
- Cooking and Food Preparation
References
- Olivia Edwards, Operations Manager, liv@fitzroybar.com, 0223457210
- Steve Gillette, Owner of Kingslander Bar, Manager@thekingslander.co.nz, 021 534 545
- Losalia Ikenasio, Area Manager of Event Cinemas Gold Class Queen St, Losalia_ikenasio@evt.com, +64 27 271 7705
Timeline
Marketing Manager
EGN Limited
01.2023 - 01.2024
Bartender
Kingslander
03.2021 - 03.2022
Sales Assistant
Converse
02.2019 - 11.2020
Bartender & Cook
Event Cinemas Gold Class
04.2018 - 02.2020
Cinema Host
Event Cinemas Gold Class
03.2017 - 04.2018
Bartender
Madame George
04.2016 - 03.2017
Cinema Host
Events Cinema
11.2014 - 03.2016
NCEA Level 3 -
Mount Albert Grammar School
NCEA Level 1 & 2 (Merit Endorsed) -
Saint Kentigern College
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