Johnson Ding
Auckland
Summary
Highly motivated and results-driven professional with experience in Marketing, Strategic planning, Relationship management and international business industry. Skilled in Multimedia Marketing, Web Designing, Project Managing, Analytical and quantitative abilities, etc. Possesses excellent communication, leadership, and problem-solving abilities.
Overview
2
2
years of professional experience
Work History
Customer Service Manager
Tiger Trade
01.2023 - 03.2023
- I'm responsible for managing a team of customer service representatives and ensuring that customers receive highest level of service and support
- Work closely with other departments, such as sales and marketing, to develop and implement customer service strategies that align with overall business goals
Cross-border E-commerce Sales & Marketing Manager
Cross, border, Xiamen Yicai Co., Ltd
01.2022 - 08.2022
- As a Cross-border E-commerce Sales & Marketing Manager, I was responsible for managing and coordinating projects related to international online sales and product innovation
- Worked closely with cross-functional teams including sales, marketing, logistics, and customer service to ensure seamless execution of projects that supported growth and expansion of company's business
- Key responsibilities:
- Developed project plans, set project timelines, and tracked progress against milestones
- Identified and mitigated risks communicated progress to stakeholders, and resolved any issues that arose during projects
- Worked closely with internal and external partners to drive product localization and cultural adaptation, and to identify new product opportunities for international markets
- Analyzed and reported on sales data, customer behavior, and market trends to inform product innovation and business decisions
- Developed and implemented product launch strategies and managed end-to-end product launch process from ideation to commercialization
- Identified new market opportunities and developed strategies to penetrate those markets
- Developed and maintained relationships with key stakeholders, including suppliers, partners, and customers
- As an experienced Cross-border E-commerce Sales & Marketing Manager, I am skilled in CRM and communicating effectively with partners worldwide
- Successfully launched 13 new products in international markets, resulting in 135% increase in sales revenue, achieved 50% growth in market share within a specific target market by implementing targeted marketing and sales strategies.
Sales and Marketing Manager
Zhuode Co., Ltd
01.2021 - 01.2022
- I was responsible for developing and implementing marketing strategies to increase brand awareness, drive sales, and enhance customer engagement
- My key responsibilities included:
- Collaborating with cross-functional teams to develop and execute marketing campaigns, promotions, and events that align with business objectives and target audience
- Conducting market research and analysis to identify customer needs, preferences, and trends, and developing insights to inform product and marketing decisions
- Creating and managing content for various marketing channels, including social media, email marketing, website
- Monitoring and analyzing key performance metrics to evaluate effectiveness of marketing efforts and optimize campaigns for maximum ROI
- Managing relationships with external partners, such as distributors, retailers, and vendors, to ensure consistent brand messaging and positioning
- Through my role as Marketing Manager at Zhuode W Co., Ltd, I instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 50% in sales
- I gained extensive experience in creating and executing marketing plans that drove sales growth, enhanced brand equity, and increased customer loyalty
- I also developed strong skills in project management, market research, content creation, and data analysis.
Education
Master of Arts - Business Management
Auckland University of Technology
Auckland11.2023
Bachelor of Arts - Electronic Commerce
North University of Nationality
Yinchuan, China09.2021
Skills
Digital Marketing:
- Expertise in creating and executing digital marketing campaigns across various platforms, such as search engines, social media, and email marketing
- Social Media Marketing: Experience in creating and managing social media accounts and Campaigns to reach and engage target audiences
- Video Marketing: Knowledge of video production and editing, along with experience creating and promoting video content for marketing purposes
- Content Marketing: Ability to develop and execute content marketing strategies, including creating engaging and informative content that resonates with target audiences
- Analytics: Experience in using analytics tools to measure success of marketing campaigns and to identify areas for improvement
- Relationship management skills, including abilities to build and manage relationships with key stakeholders
- Excellent communication and collaboration skills, with experience nurturing customer relationships
- Decision-making and problem-solving skills, with abilities to negotiate effectively
- Strong analytical and quantitative abilities, with abilities to develop and implement strategic plans
- Ability to work effectively in team
- Online store designing
Timeline
Customer Service Manager
Tiger Trade
01.2023 - 03.2023
Cross-border E-commerce Sales & Marketing Manager
Cross, border, Xiamen Yicai Co., Ltd
01.2022 - 08.2022
Sales and Marketing Manager
Zhuode Co., Ltd
01.2021 - 01.2022
Master of Arts - Business Management
Auckland University of Technology
Bachelor of Arts - Electronic Commerce
North University of Nationality
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