Summary
Overview
Work History
Education
Skills
References
Affiliations
Timeline
Generic

Jonathan Dixon

Roslyn,Dunedin

Summary

Results-oriented marketing manager with extensive experience in brand management, content creation, and email marketing. Proven track record of developing and executing successful marketing plans, demonstrating strong communication and time management skills. Adept at leveraging Google AdWords to drive engagement and achieve objectives, while maintaining a commitment to principles of loyalty, honesty, and integrity. Passionate about creating innovative business solutions and delivering exceptional results.

Overview

16
16
years of professional experience

Work History

OWNER / OPERATOR

SAFE BARS NEW ZEALAND
01.2020 - 01.2022
  • My Business was to place into New Zealand the first Hospitality Safety Model, this model is designed to increase the level of safety for staff and patrons when visiting an On-Licence within the New Zealand hospitality industry.
  • The Hospitality Safety Model has been built and designed by the input of dozens of security specialists from around the world.
  • In creating this Hospitality Safety Model my roles were many, as I am the head of the Human Resource development for the company.
  • Within that position I have developed my own skill base which included but not limited to, design and creation of On-Line E -Learning Systems.
  • Creation of Digital Apps.
  • Video production and design of education and marketing videos, I am fluent with a range of software packages which are used in the education systems here in New Zealand and around the world.
  • Trained staff on safety protocols and service standards.
  • Developed marketing strategies to enhance brand visibility.
  • Oversaw customer service initiatives to improve guest experiences.
  • Maintained compliance with health and safety regulations consistently.
  • Established long-term relationships with customers by promoting great service and engagement skills and quickly resolving issues.
  • Ensured compliance with all local laws, regulations, policies, and procedures related to the operation of the business.
  • Oversaw hiring process for new employees, from recruiting to onboarding training.
  • Identified potential risks associated with operations in order to minimize liabilities.
  • Conducted regular performance reviews of staff members to ensure efficiency and productivity goals were met.
  • Provided leadership support for team members through coaching and mentorship programs.
  • Optimized operational processes using technology solutions such as cloud computing or automation systems.
  • Ensured compliance with safety regulations throughout the facility.

HEAD OF HUMAN RESOURCE DEVELOPMENT

BOUNCERS AROUND THE WORLD
01.2015 - 01.2020
  • The development of an EDUCATION METHODOLOGY for the Global Occupation.
  • The development of Smart Phone Applications.
  • Operating and managing Online Education and conference learning for the society.
  • Tutoring senior level personnel within the industry upon Law respective of their own countries.
  • Creation of on-going assessments for students, tutors and assessor level educators.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.
  • Worked with cross-functional teams to achieve goals.
  • Maintained updated knowledge through continuing education and advanced training.
  • Provided support and guidance to colleagues to maintain a collaborative work environment.
  • Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.

Lead Project Manager

iStoreFront Ltd.
01.2014 - 12.2015
  • Lead Division Manager / Over-Sight Manager / Research and Analysis Creation and design with company objectives project objectives for the divisions of the company.
  • Providing advice on the management of projects and divisions of the company.
  • Organizing the various professional people working on a project.
  • Carrying out risk assessment for: Each project, division and company.
  • Short term and long term tactics.
  • Making sure that all the aims of the project are met.
  • Making sure the quality standards are met.
  • Using IT systems to keep track of people and progress.
  • Recruiting specialists and sub-contractors.
  • Monitoring sub-contractors to ensure guidelines are maintained.
  • Overseeing the accounting, costing and billing.
  • Creating and chairing meetings for the company relating to objectives.
  • Creating and structuring of strategies for iStoreFront for both product and services.
  • Oversight of all company division’s progress and project development and progression.

Strategic Marketing Manager

iStoreFront Ltd.
01.2014 - 12.2015
  • Graphic Designer / Market Research / Strategic Management.
  • Creating strategic marketing planning for the business.
  • Creating and designing branding throughout the company for both product and services.
  • Develop and maintain client-valued relationships as a marketing strategist.
  • Direct the development of strategic proposals for iStoreFront Ltd.
  • Sell the proposal and implement its plan, and ensure appropriate follow-up with iStoreFront’s clients.
  • Develop projects and policies for marketing sales for the company’s sales and networking systems.
  • Create short term marketing goals and plans for individual clients and project.
  • Create, design and implement social media strategies for the company, implement short and long term projects.
  • Facebook, YouTube, Twitter, instagram, Google Plus, Tumblr.
  • Market research and analysis, presenting findings of analysis and transcribing them into written briefs and directives for the company.
  • Working in close relationship with the company sales executive and other Divisions within the company.
  • Developed strategic marketing plans for new product launches and market expansion.
  • Conducted market research to identify trends and customer needs for targeted campaigns.
  • Managed digital marketing initiatives including SEO, email campaigns, and social media outreach.
  • Analyzed campaign performance data to refine marketing strategies and improve effectiveness.
  • Developed comprehensive social media strategy for multiple platforms including Facebook, Twitter, Instagram and YouTube.
  • Implemented A and B testing protocols to optimize campaign performance metrics.
  • Generated weekly reports tracking KPIs such as impressions, clicks and conversions.
  • Organized events such as webinars, conferences and trade shows to generate leads and increase brand visibility.
  • Oversaw SEO optimization efforts resulting in a 20% increase in organic search traffic.

Human Resource Manager

iStoreFront Ltd.
01.2014 - 12.2015
  • Human Resource / Personnel Management / Team Leader.
  • Developing job descriptions for positions of which the company needs for its strategies short and long term.
  • Creating company work policies and standards.
  • Research and analysis of job roles and descriptions for Employees and Contractors for specific projects for the company.
  • Designing and creation of contracts for short term workers within roles for the company.
  • The use of software systems for monitoring and coordinating employees and contractors workflow.
  • Creating recruitment and selection candidates for projects.
  • Selection of employees and contractors for specific roles and projects within the company.
  • Creation, design and implementation of: induction, orientation and socialization of new recruits for the company.
  • Personnel file record keeping and updating for managers, contractors and employees of the company.
  • Handling all employee and contractor related issues for the company.

Self Employed

Precizion Ltd.
08.2010 - 03.2012
  • Project Management / Marketing / Social Marketing / Business Analysis.
  • Marketing.
  • YouTube Marketing and Partnership.
  • Project Management of Startup Businesses and Marketing concepts for Small to Mid-Sized Business.
  • Marketing Analysis of Business’s from Hard marketing to Online Social.
  • Design of Projects in Relation to Business and Marketing Strategies.
  • Design of Workflow.
  • Team Leader Project Management.
  • Creation of Social Network Marketing tactics.
  • Chairing Meetings for Business management.
  • Use and Creation of Internet Social marketing Systems. Inclusive of Y Accounts.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Identified needs of customers promptly and efficiently.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.
  • Maintained updated knowledge through continuing education and advanced training.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
  • Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
  • Utilized various software and tools to streamline processes and optimize performance.

Online Marketing executive

KelpDesign
03.2009 - 06.2010
  • Company Overview: SEO / Marketing
  • Search Engine Optimisation / Marketing.
  • Online strategic Optimisation of Business Websites.
  • National and International Marketing.
  • Creation of Niche Marketing elements for small to midsized businesses.
  • Online Marketing utilizing Google systems and incorporating Online Media Portals.
  • Set Up | Designing | Operations of Media portals for Tourism businesses within the New Zealand Market place.
  • Videographer and Photographer | Creation of YouTube channel set ups and feeds flikr | Mogul tube other Media Centre Portals.
  • Design and Creation of online Video’s of Expressions and commercials for Tourism businesses National Level. International Marketplace.
  • SEO / Marketing
  • Developed online marketing strategies to enhance brand visibility and engagement.
  • Managed social media accounts to foster community interaction and promote services.
  • Created content for blogs and newsletters to inform and attract potential clients.
  • Analyzed website traffic data using Google Analytics to optimize marketing efforts.
  • Collaborated with design team to produce visually appealing marketing materials.
  • Conducted market research to identify trends and consumer preferences in design services.
  • Coordinated online advertising initiatives across various platforms for maximum reach.
  • Generated monthly reports detailing progress against key performance indicators.
  • Executed A and B testing experiments to optimize conversion rates of websites and landing pages.
  • Monitored competitor activities across various channels including SEM, SEO, display ads, email campaigns.
  • Assisted in developing creative content ideas for emails, banners, videos.
  • Optimized website landing pages for improved user experience and search engine optimization.
  • Maintained current knowledge of industry trends by attending relevant conferences and seminars.
  • Collaborated with internal teams such as design, product management and engineering to develop effective online marketing campaigns.
  • Utilized remarketing techniques to engage potential customers who have already visited a website but did not convert into sales.

Online Marketing executive

Xebidy Strategic Design
11.2007 - 11.2008
  • Company Overview: SEO / Marketing
  • Search Engine Optimisation / Marketing.
  • National and International marketing research.
  • Project Management.
  • Design of business proposals.
  • Updating / creation and data research for website content.
  • Article design and submission to article directories.
  • Use of SEO tools such as: WEB CEO, SeMoz, Link tool. Spiders, Backlink checker, etc.
  • Content management systems. e.g. Bootstrap.
  • Client management systems. e.g. VTiger.
  • Advertising and campaign management systems. e.g. OpenX.
  • Creation of weekly and monthly analysis reports for online business activities.
  • Competent in the use of Google Adwords / Analytic’s / Business Directories.
  • Management of Client relationships, within small and Large Business (New Zealand / Australia).
  • One/one and conference handling for network communications.
  • Chairing and networking of Team Brainstorming and objective management.
  • Creation and maintenance of Online banking structures and systems.
  • Use of online banking systems (Paymark).
  • Startup and system maintenance of an online advertising network Business. (Swuzzlebucket.com).
  • SEO / Marketing
  • Developed online marketing strategies to enhance brand visibility and engagement.
  • Managed social media accounts to foster community interaction and promote services.
  • Implemented email marketing campaigns targeting diverse customer segments effectively.
  • Conducted market research to identify trends and consumer preferences in design services.
  • Coordinated online advertising initiatives across various platforms for maximum reach.
  • Monitored competitor activities across various channels including SEM, SEO, display ads, email campaigns.
  • Maintained current knowledge of industry trends by attending relevant conferences and seminars.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Conducted research to determine ideal markets for products and services.
  • Collaborated with other departments to coordinate strategic marketing activities.

Case Manager

Ministry of Social Development
07.2006 - 12.2006
  • Handling clients for the Ministry of Social Development: benefit eligibility, Work, training and development opportunities, Client plan development, On going in-work support.
  • Use of Ministry administration systems: UCVII / Swiftt etc.
  • Handling client relationships.
  • Assisting clients in entering / re entering the work force.
  • Assessment of Clients for Ministry Supplements.
  • Participation in team performance and objectives as presented.
  • Provision of case management and advice to the Ministry of Social development as required.
  • Assessed client needs and developed personalized care plans for service delivery.
  • Facilitated regular case reviews to monitor progress and adjust interventions.
  • Advocated for clients' rights and access to necessary social services.
  • Documented case notes and maintained accurate client records for compliance.
  • Educated clients on available resources and community support options.
  • Provided case management services including intake, assessment, crisis intervention, advocacy, referral and monitoring of families.
  • Maintained accurate case records and documentation according to agency guidelines.
  • Assessed clients' needs, developed service plans and monitored progress towards goals.
  • Facilitated communication between clients, families, caregivers, social services and other agencies to ensure client needs were met.
  • Developed trusting relationships with social services, health care providers and governmental agencies.
  • Participated in regular team meetings and in-house training sessions to boost group effectiveness.
  • Adhered to ethical principles and standards to protect clients' confidential information.
  • Compiled reports on cases and submitted them to supervisors as required.
  • Maintained logs and electronic client records following department and agency policies for effective monitoring.
  • Coordinated transportation services for clients who lacked access to reliable transportation.
  • Transitioned clients to different providers based on progress or needs.
  • Acted as an advocate for vulnerable populations by advocating for policy changes at the state level.
  • Organized group activities to provide socialization opportunities for clients.
  • Collaborated with other service providers to ensure continuity of care for clients.

Turaka Hou Coordinator

Otago University
01.2006 - 04.2006
  • Coordinating of all first year Maori Students orientation.
  • Development of the Orientation programme for first year Maori students.
  • Collate and Submit statistics of students for the Orientation.
  • Administration for the Turaka Hou / Maori Centre Orientation programme and tutorial assistance.
  • Design and implementation of activities and attributional activities to assist New Students from different backgrounds from differing regions throughout New Zealand with Otago University.
  • Recruitment and selection of personnel in the assistance of the programme.
  • Appropriation of a communications network between differing departments for Students Orientation.
  • Design and implementation of Promotional events and activities for the Otago University Maori Centre.
  • Develop and organization of visits and programmes for key center’s and services of Otago University for Students.
  • Establish and maintenance of networks with Otago University, Auckland and Wellington.
  • Preparation of all itineraries for all Maori senior’s, dignitaries and Kamatua’s attending Otago University for orientation.
  • Responsibility of all Budgetary requirements for the department and Orientation.
  • Coordinated events and activities across departments to enhance student engagement.
  • Managed communication between faculty and students to streamline information sharing.
  • Assisted in budget preparation for departmental projects and initiatives.
  • Facilitated meetings to discuss program updates and address concerns collaboratively.
  • Supported recruitment efforts by coordinating campus visits and information sessions.
  • Implemented systems for tracking student feedback and ensuring timely responses.
  • Facilitated communication between different departments in order to resolve issues quickly.
  • Ensured compliance with company policies and procedures related to project management activities.
  • Implemented departmental policies and standards in conjunction with management to streamline internal processes.

Education

Degree - Bachelor of Commerce

Otago University
Dunedin, NZ

Skills

  • Human Resource Management Development
  • Entrepreneurial venture creation
  • Online Marketing
  • Strategic Focus
  • Project Management
  • Social Media Marketing
  • Search Engine Optimisation
  • E-learning development
  • Digital marketing
  • Education program design
  • Strategic planning
  • Team leadership
  • Project management
  • Staff training
  • Effective communication
  • Problem solving
  • Human resource management
  • Documentation and reporting
  • Personnel management
  • Staff training and development
  • Human resources oversight
  • Problem-solving capacity
  • Strong work ethic
  • Flexible schedule availability

References

For further Information or Discussion on what I can bring to your Company please feel free to contact myself on the contacts provided at anytime.

Affiliations

  • E-Learning and Education Methodologies
  • Gaming
  • Physical Fitness
  • Social Projects International Research

Timeline

OWNER / OPERATOR

SAFE BARS NEW ZEALAND
01.2020 - 01.2022

HEAD OF HUMAN RESOURCE DEVELOPMENT

BOUNCERS AROUND THE WORLD
01.2015 - 01.2020

Lead Project Manager

iStoreFront Ltd.
01.2014 - 12.2015

Strategic Marketing Manager

iStoreFront Ltd.
01.2014 - 12.2015

Human Resource Manager

iStoreFront Ltd.
01.2014 - 12.2015

Self Employed

Precizion Ltd.
08.2010 - 03.2012

Online Marketing executive

KelpDesign
03.2009 - 06.2010

Online Marketing executive

Xebidy Strategic Design
11.2007 - 11.2008

Case Manager

Ministry of Social Development
07.2006 - 12.2006

Turaka Hou Coordinator

Otago University
01.2006 - 04.2006

Degree - Bachelor of Commerce

Otago University

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Jonathan Dixon