Jonathon Robertson
Mt Wellington,AUK
Summary
Hardworking professional with 20+ years in FMCG on both the supplier and retail sides. Not only do I have experience across all major channels, but also across a vast array of roles which has shaped a diverse skill set suitable to any challenge.
Overview
25
25
years of professional experience
Work History
Group Merchandise Manager
Farro
Grey Lynn, Auckland
04.2022 - Current
- Led and developed a diverse team of 8 consisting of 6 category managers, a category analyst, and a demand planner.
- Reported directly to the CEO as a key member of the senior leadership and executive team
- Developed and executed product souricing, pricing, and promotional strategies
- Engaged in the identification and guidance of talented artisans
- Negotiated and established terms of trade with suppliers
- Implemented supplier payment for space model
- Instrumental in the successful design, development, and launch of the new Smales Farm store.
Category Manager - Grocery
Farro
Grey Lynn, Auckland
07.2019 - 03.2022
- Managed a team of 2 to oversee all ambient product excluding Alcohol
- Developed and maintained essential relationships with both large and small-scale suppliers.
- Implemented effective promotional and pricing plans to maximise value and increase profitability.
- Identified and implemented new categories, resulting in increased basket growth
- Collaborated with store teams to enhance activation standards and deepen food product knowledge
- Managed centralised replenishment warehouse, overseeing a change of provider
- Sustained consistent supply of key lines amidst the COVID pandemic.
Business Development Manager
Nestle
Parnell, Auckland
04.2016 - 07.2019
- Managed import of Nestle products to NZ from other factories to meet market gaps
- Facilitated direct import opportunities between Foodstuffs, Woolworths, distributors and other Nestle markets
- Established partnerships with e-commerce providers like Grabone and Mightyape, enhancing Nestle NZ's online presence.
- Contributed to the development of a market with Asian supermarkets.
Key Account Manager - Foodtuffs North Island
Fonterra
Takanini, Auckland
11.2013 - 04.2016
- Managed the Culinary, Yoghurt, Ice Cream, Flavoured Milk, UHT and Powder categories, responsible for 60% of the accounts GM contribution (excluding white milk).
- Responsible for strategic projects, customer planning, and maintaining customer relationships. Led field team interaction and successfully forecasted demand. Oversaw commercial modelling and managed a team of 2 Account Executives to handle daily category tasks.
Key Account Manager - 4 Square & Gilmours
Fonterra
Takanini, Auckland
11.2012 - 10.2013
Customer Business Manager
Cocoa-Cola Amatil
Mt Wellington, Auckland
10.2010 - 11.2012
National Account Manager
Imperial Tobacco
Mt Wellington, Auckland
05.2008 - 10.2010
Channel Executive
Imperial Tobacco
Mt Wellington, Auckland
02.2006 - 05.2008
Sales Analyst
Imperial Tobacco
Petone, Wellington
01.2005 - 02.2006
Sales Representative
Imperial Tobacco
Petone, Wellington
01.2003 - 01.2005
Merchandiser
Coca-Cola Amatil
Ngaraunga Gorge, Wellington
01.2000 - 01.2003
Education
Bachelor of Business Studies -
Massey University
Palmerston North01-2000
Skills
- Product Lifecycle Management
- Analytical Thinking
- Process Improvement
- Problem-solving abilities
- Supplier Relationship Management
- Time management abilities
- Strategic Planning
- Team Leadership
References
References available upon request.
Timeline
Group Merchandise Manager
Farro
04.2022 - Current
Category Manager - Grocery
Farro
07.2019 - 03.2022
Business Development Manager
Nestle
04.2016 - 07.2019
Key Account Manager - Foodtuffs North Island
Fonterra
11.2013 - 04.2016
Key Account Manager - 4 Square & Gilmours
Fonterra
11.2012 - 10.2013
Customer Business Manager
Cocoa-Cola Amatil
10.2010 - 11.2012
National Account Manager
Imperial Tobacco
05.2008 - 10.2010
Channel Executive
Imperial Tobacco
02.2006 - 05.2008
Sales Analyst
Imperial Tobacco
01.2005 - 02.2006
Sales Representative
Imperial Tobacco
01.2003 - 01.2005
Merchandiser
Coca-Cola Amatil
01.2000 - 01.2003
Bachelor of Business Studies -
Massey University
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