Julie Butson
Pukekohe,AUK
Summary
A highly self-driven executive senior business manager with over 25 years of experience in senior sales, marketing, and corporate leadership, alongside business ownership. Skilled in business development, team leadership, change management, and strategic execution across various industries. Proven ability to provide strong deliverables, driving results that support both company growth and operational excellence. Known for exceptional relationship management, contract negotiations and leadership capabilities, with experience in a diverse range of business functions.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Global Export Manager, GM Sales and Marketing Local
Fiber Fresh Partnership Limited
Reporoa, New Zealand
06.2023 - Current
- Senior Leadership Team (SLT) member, focusing on global business development and local sales and marketing management
- Led finance and production forecasting, NPD, technical, contracts, and contract and partnership negotiations
- Managed a team of 6, with an emphasis on culture building, mentorship, and coaching
Sales and Marketing Director
Elite Kitchens and Cabinets
New Zealand
03.2022 - 06.2023
- Directed business across all functions, including team culture, sales, design, and manufacturing
- Guided the business owner in strategic business planning and team development
- Led a team of 6, improving sales and operational processes
- Reason for leaving: Opportunity with Fiber Fresh NZ
Freelance Contractor & Business Mentor/Coach
New Zealand
03.2021 - 03.2022
- Freelance Marketing Contract for Summitt Homes, Bombay
- Business Coaching for Picturebook Interiors, Pukekohe
- Covid
Head of Customer Experience and Head of Marketing
Virbac New Zealand
New Zealand
08.2019 - 03.2021
- Member of the Senior Leadership Team (SLT), responsible for key customer partnerships, B2B and B2C strategies, and digital engagement
- Managed pricing, budgets, and strategic business planning
- Led a team of 5, driving impactful marketing campaigns
- Reason for leaving: Relocation
Country Manager
Interpath Australia
New Zealand
09.2017 - 08.2019
- Managed a team of 6, overseeing all general management of the New Zealand region
- Developed and executed strategic plans, resulting in consistent sales growth
- Established key relationships and exceeded sales targets
- Reason for leaving: Opportunity with Virbac
Senior Product Manager
Merial Ancare New Zealand
, New Zealand
01.2004 - 08.2017
- Leadership role in product management, overseeing world-first product launches and full company merger
- Led market trend analysis and national promotional campaigns
- Managed B2B and B2C customer relations and analyzed financial ROI on marketing activities
- Reason for leaving: Headhunted by Interpath
Business Development Manager
The Vetservice Group
06.2000 - 01.2004
- Led business coaching and mentoring programs for veterinary clinics
- Managed customer relationships and contracts, technical training, and staff development
- Rolled out strategic business plans and consumer research
- Reason for leaving: Opportunity with Merial Ancare
Education
Management and Leadership, Business Marketing for Managers, Finance for Non-Financial Managers, Maximizing Sponsorships, Supervisory Management Certificate
University of Auckland
Management Certificate - Advanced Diploma in Tourism
Otago Polytechnic
Skills
- Executive Leadership and Team Management
- Marketing and Sales Strategy
- Senior Account and Relationship Management
- Contract Negotiations
- Customer Experience Analysis
- Strategic Business Development
- Export Market Expansion
- Manufacturing
- NPD
- Formulation Development
Certification
- DISC Profiling Execution and Rollout
- Leadership Training – Commercial Excellence
References
Available upon request.
Interests And Achievements
- Design
- Agriculture
- Sport
- Entertaining
- Property Development
- Franchise Owner (Mad Butcher)
- Committee Member – Auckland Showjumping
- Mentoring Business Owners
- Design and Building Two Homes
- Marriage Celebrant
- Strong Networker in Franklin Region, Community Events
Timeline
Global Export Manager, GM Sales and Marketing Local
Fiber Fresh Partnership Limited
06.2023 - Current
Sales and Marketing Director
Elite Kitchens and Cabinets
03.2022 - 06.2023
Freelance Contractor & Business Mentor/Coach
03.2021 - 03.2022
Head of Customer Experience and Head of Marketing
Virbac New Zealand
08.2019 - 03.2021
Country Manager
Interpath Australia
09.2017 - 08.2019
Senior Product Manager
Merial Ancare New Zealand
01.2004 - 08.2017
Business Development Manager
The Vetservice Group
06.2000 - 01.2004
Management and Leadership, Business Marketing for Managers, Finance for Non-Financial Managers, Maximizing Sponsorships, Supervisory Management Certificate
University of Auckland
Management Certificate - Advanced Diploma in Tourism
Otago Polytechnic
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