Justin Trail
FMCG Sales
Grey Lynn
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach. Management of the National Off Premise trade activation A&P budget through SAP
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Business Manager
Brothers Beer - NZ
3 2022 - Current
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Executed business plans to further strengthen and maximize territory sales and profits.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Anticipated financial impact from operational issues and worked with leadership to develop solutions.
- Managed national sales programs, supervised 5 sales representatives and evaluated KPIs for promotional opportunities
- Mentored team members, helping them grow professionally and contribute more effectively to 50 team goals.
- Implemented cost-cutting measures, resulting in substantial savings of $50,000 per month added back into organization without compromising on quality or performance.
- Led company-wide digital transformation efforts, resulting in increased efficiency across all departments
- Coordinated international expansion efforts, successfully navigating complex legal requirements and cultural differences
- Executed business plans to further strengthen and maximize territory sales and profits
- Communicated with customers and vendors positively with particular attention to problem resolution
Business Development Manager
Batch & Co
03.2017 - 01.2022
- Strengthened relationships with key clients through regular communication and meetings.
- Organized networking events to connect with potential clients, increasing brand visibility within target sectors
- Lead full NPD cycle to market launch, adding additional $150,000 in revenue
- Boosted sales via distributor training
- Led RTD premium promotion for brand lift, generating extra revenue of $50,000 per annum
- Managed supply chain & global rollout
- Orchestrated supply chain activities, including dry material forecasting $10,000 per QTR, in collaboration with Brewery Manager.
- Influenced cross-functional teams to align on supply chain management and product registration for global distribution.
- Grew brand globally, meeting market & FDA compliance
- Generated new business with marketing initiatives and strategic plans
National Sales Manager
Barrow Boys Brewing
08.2013 - 01.2017
- Executed B2B/B2C brand strategies, including events and in-store promotions
- Drove $1.2M revenue via $45K cross-departmental business/marketing strategy
- Active member of CBIA, advocating at Federal level to position craft beer as key contributor to sustainable business, job creation, and support for local manufacturing and small enterprises.
- Bringing together sales team and developed brands that celebrates Melbourne food and beverage culture
- Communicated brand strategy and media (B2B & B2C), such as beer education, festivals/events and in-store tastings and training, grocery management and logistics
- Self-motivated, with strong sense of personal responsibility to meet P&L expectation
- Managed national sales programs, supervised 5 sales representatives and evaluated KPIs for promotional opportunities
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
National Sales and Marketing Manager
Elixir Beverages
07.2007 - 05.2013
- Developed Masthead & Brand, coordinated POS with Label Co, seeded new range
- Self-motivated, with strong sense of personal responsibility.
- Led Elixir team to build interactive cellar door, managed team of 10, P&L oversight
- Excellent communication skills, both verbal and written.
- Directed B2B National Accounts, grew TRB category, managed 20 SKUs in 3 years
- Generated $5M revenue via $1.8M strategy, led 5 departments, utilized Capsule CRM
- Beverage (TRB) category, and successfully managed 20 SKUs over three-year period.
- Beer development strategy, consumer insights into beer styles, agency brief, copy- writing, design briefs, sales kit (POS), merchandise, trade promotions and beer activation
Education
Professional Development - Organizational Leadership
Victoria Chamber of Commerce
Melbourne, Victoria 01.2020 - 08.2020
Export And Commerce Training Certificate - Export Management And Sales
Victoria Chamber of Commerce
Melbourne, Victoria 01.2018 - 09.2018
Export Management Safety And Compliance - Wine Export
WALAS (Wine Export Approval System Australia)
Melbourne/Adelaide 01.2016 - 12.2016
BBA - Marketing
Grad Dip Swinburne University Marketing
Swinburne University 02.2008 - 04.2010
Skills
Customer Service
Strategic Planning
Decision-Making
Team Building and Leadership
Business Planning
Business Development
Certificates Courses
- WALAS (Wine Export Approval System Australia)
- First Aid Level 2 HLTAID003
- RSA (NSW, Vic)
- Organisation Leadership and Development
- NZ Drivers License
- Supervisor FASANZ
- Independent Brewers Association member
- IT Qualifications: Microsoft Suite
References
- Frank Battaglia, (310) 927-8945, Erie Beverage Solutions
- Chris Brown, 021506281, Grove FMCG
- Amy Smith, 0417113259, T2
- Sue Lauritz, 0425769982, Bright Side Recruitment
Timeline
Professional Development - Organizational Leadership
Victoria Chamber of Commerce
01.2020 - 08.2020
Export And Commerce Training Certificate - Export Management And Sales
Victoria Chamber of Commerce
01.2018 - 09.2018
Business Development Manager
Batch & Co
03.2017 - 01.2022
Export Management Safety And Compliance - Wine Export
WALAS (Wine Export Approval System Australia)
01.2016 - 12.2016
National Sales Manager
Barrow Boys Brewing
08.2013 - 01.2017
BBA - Marketing
Grad Dip Swinburne University Marketing
02.2008 - 04.2010
National Sales and Marketing Manager
Elixir Beverages
07.2007 - 05.2013
Business Manager
Brothers Beer - NZ
3 2022 - Current
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