Karen M. Walker
Mt Eden,New Zealand
Summary
Visual merchandising expert with extensive experience at Whistle and Co, specializing in creative direction and promotional campaign execution. Proven ability to design engaging displays that elevate customer experiences and boost sales. Recognized for meticulous attention to detail and a strong customer-centric approach, consistently achieving high-quality results in dynamic environments.
Overview
28
28
years of professional experience
Work History
Assistant Manager | Visual Merchandiser | Buyer
Whistle and Co
Auckland
01.2022 - Current
- Lead store visual merchandising strategy, ensuring stylish and on-brand displays
- Assist with day-to-day operations, staff coordination, and customer service
- Source and select seasonal stock, maintaining a well-curated product mix
- Create engaging shopping experiences that drive sales and customer loyalty
Visual Merchandiser (Part-Time, Contract – Seasonal)
Nutralife
Auckland
01.2015 - Current
- Set up branded promotional stands and visual displays to brief and deadline
- Implement planograms to ensure consistent product placement and optimize sales flow
- Maintain consistency and professionalism across various store locations
Visual Merchandiser (Part-Time, Contract)
Life and Unichem Pharmacies
Auckland
01.2003 - Current
- Plan, install, and maintain seasonal window and in-store promotional displays
- Interpret briefs to create engaging visual experiences across pharmacy branches
- Trusted long-term contractor with consistent, high-quality delivery
Children’s Fashion Designer
Mod Squad
Auckland
01.2010 - 01.2022
- Designed and produced vintage-inspired children’s clothing
- Sold through social media, local markets, and school events
- Managed customer relationships, sales, and brand presentation
Florist | Store Merchandiser | Visual Display
Fresh Choice Greenlane
Auckland
01.2021 - 01.2022
- Designed fresh and creative floral arrangements for daily sales and special events
- Managed visual displays across key store areas to highlight promotions and seasonal themes
- Contributed to an appealing store atmosphere through plant styling and product placement
- Worked closely with team to maintain high visual standards and stock presentation
Part-Time Merchandiser & Event Host
Giesen Wines
Auckland
01.2014 - 01.2019
- Merchandised product displays in supermarkets and liquor stores to enhance brand presence
- Installed promotional and seasonal displays in retail environments
- Ran wine tasting events to engage customers and boost sales
- Coordinated with retail staff to maintain stock levels and display standards
Co-Founder / Display Specialist
Party Production Company / Out Front Displays
Auckland
01.1997 - 01.2006
- Produced large-scale displays for shopping malls and exhibitions
- Designed and installed themed setups for seasonal events (e.g., Christmas)
- Collaborated on creative design, logistics, and on-site execution
Education
Diploma - Display and Advertising
Waikato Polytechnic
Skills
- Visual merchandising and styling
- Event and display design
- Promotional campaign execution
- Attention to detail
- Creative direction
- Project coordination
- Interior design and DIY
- Customer-focused approach
- Reliability and motivation
- Full driver’s license and transport
Hobbies and Interests
- Gardening & Home DIY
- Interior Design
- Volunteering (Guide Dog Boarder – Blind Foundation)
- Supporting creative community events
Timeline
Assistant Manager | Visual Merchandiser | Buyer
Whistle and Co
01.2022 - Current
Florist | Store Merchandiser | Visual Display
Fresh Choice Greenlane
01.2021 - 01.2022
Visual Merchandiser (Part-Time, Contract – Seasonal)
Nutralife
01.2015 - Current
Part-Time Merchandiser & Event Host
Giesen Wines
01.2014 - 01.2019
Children’s Fashion Designer
Mod Squad
01.2010 - 01.2022
Visual Merchandiser (Part-Time, Contract)
Life and Unichem Pharmacies
01.2003 - Current
Co-Founder / Display Specialist
Party Production Company / Out Front Displays
01.1997 - 01.2006
Diploma - Display and Advertising
Waikato Polytechnic
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