Karl Laurence-Anderson
Auckland,North Shore
Summary
Outgoing, engagement-oriented and performance-driven Group Account Director with strong background in media industry, focused on creating value for clients with continuous skill development as the industry evolves. Successful team leader and business problem-solver bringing strengths in strategic and tactical planning. A strong focus on staff learning and development and fostering a team culture of support and respect.
Overview
21
21
years of professional experience
Work History
Group Account Director
TVNZ
01.2010 - Current
- Strategic revenue management to deliver and exceed annual sales targets for linear and digital
- Provide leadership, coaching and support to a team of Business Managers, to build their capabilities and foster a culture of learning.
- Establish and maintain executive relationships with agency and direct client partners, to ensure that TVNZ is the partner of choice.
- Have worked across all agency groups, independent agency portfolio and direct clients.
- Create strategic internal relationships to leverage when building client relationships and strategic propositions.
- Successfully led large scale sponsorship and integration projects.
Account Manager
TVNZ
12.2007 - 12.2009
Account Executive
Sky TV New Zealand
07.2006 - 12.2007
Marketing Executive
Sky TV New Zealand
06.2004 - 07.2006
Research Executive
Sky TV New Zealand
06.2003 - 06.2004
Education
Communications
London Guildhall University
London, UK2001
International Studies
International Pacific University
Palmerston North, NZ1997
Skills
- Project Management
- Leadership Development
- Rapport and Relationship Building
- Client Portfolio Management
- Sales Strategies
- Market Trend Analysis
- Strategic account development
- Sales Reporting
- Team Recruiting and Onboarding
- Internal and external stakeholder management
- Influencing
Languages
Te reo Māori
Limited Working
Timeline
Group Account Director
TVNZ
01.2010 - Current
Account Manager
TVNZ
12.2007 - 12.2009
Account Executive
Sky TV New Zealand
07.2006 - 12.2007
Marketing Executive
Sky TV New Zealand
06.2004 - 07.2006
Research Executive
Sky TV New Zealand
06.2003 - 06.2004
Communications
London Guildhall University
International Studies
International Pacific University
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