Summary
Overview
Work History
Education
Skills
Accomplishments
Industry Connections
Timeline
Generic

Kate Stanbury

Christchurch

Summary

A strategic and results-driven marketing and engagement professional with extensive experience in community engagement, event marketing, sponsorship, and stakeholder management. Proven success in developing and executing marketing strategies, managing high-profile events, and leading fundraising initiatives. Deeply connected to New Zealand’s food and fibre sector, with a background in agribusiness and a strong understanding of NZ Young Farmers (NZYF). Passionate about leveraging alumni networks and development programmes as untapped revenue streams.

Overview

18
18
years of professional experience

Work History

Founder & Director

ONYA
01.2024 - Current
  • Partnered with CAPA and Event Hire to ensure the Canterbury A&P Show continued in 2024, overseeing brand development, marketing, and sponsorship strategy
  • Successfully delivered the event within 12 weeks, overcoming weather challenges and achieving a significant profit
  • Led the marketing rollout for Illuminate Light Show, driving brand awareness and audience engagement
  • Developed and executed marketing strategies for various SME clients, including social media management, content creation, and website development
  • Built strong industry relationships to enhance brand presence and event promotions
  • Extensive experience in sponsorship acquisition and collateral development, managing both ends of the sponsorship process

Owner & Director

Make Your Mark Signs
01.2019 - Current
  • Assisted in setting up and growing Make Your Mark Signs, a commercial signage company, during maternity leave
  • Scaled the business by establishing a strong operational team, allowing a shift in focus back to marketing, branding, and events
  • Oversaw business development, branding, and strategic marketing initiatives to drive growth and client acquisition

Community & Engagement Manager

St Andrew’s College
01.2012 - 01.2019
  • Led the Centenary celebrations, which won awards at the Educate Plus Awards for excellence in event execution and engagement
  • The Gala event was the largest sit down plated events since the Earthquakes
  • Played a key role in the capital fundraising campaign for the St Andrew’s College Chapel, successfully securing funding and stakeholder support
  • Developed and maintained strong alumni and development programmes, leveraging networks to generate untapped income streams

Marketing & Communications Support

Tasman Young Farmers
01.2018 - 12.2018
  • Provided communications and social media support to the Tasman Young Farmers, strengthening engagement and outreach within the rural community
  • Gained deep insight into stakeholder management within NZYF and identified growth opportunities for alumni and fundraising initiatives

Marketing & Event Management

Miles Group
01.2011 - 01.2012
  • Managed high-profile marketing campaigns, events, and sponsorships for major automotive brands including Toyota, Nissan, Lexus, Mercedes, and Kia
  • Led event activations and sponsorship strategies to enhance brand visibility and engagement
  • Developed compelling marketing collateral to support campaigns and sponsorship initiatives

Marketing Co-ordinator

Antigua Boat Sheds
01.2011 - 12.2011
  • Assisted Antigua Boat Sheds in developing a marketing strategy post-earthquakes, navigating a challenging period where 90% of their clientele was no longer located in the red zone
  • Led destination marketing campaigns to reposition the Boat Sheds as a must-visit attraction
  • Focused on promoting river activities through school programmes and targeted campaigns for hospital staff and visitors
  • Successfully helped the business survive and thrive despite significant adversity

Swim Coach & Administration

Aqua Gym
01.2007 - 12.2011

Marketing Coordinator

Green Acres Cleaning
01.2010 - 12.2010

Education

Bachelor of Commerce - Marketing & Agribusiness

Lincoln University
01.2011

NCEA Level 1, 2 & 3 - Scholarship in Fine Arts & English

St Andrew’s College
01.2007

Skills

  • Community & Stakeholder Engagement
  • Event Marketing & Management
  • Sponsorship Acquisition & Strategy
  • Alumni & Development Programmes
  • Social Media Strategy & Content Development
  • Brand Development & Media Relations
  • Fundraising & Capital Campaigns
  • Website Development & Management
  • High-Level Campaign Management
  • Digital Marketing & CRM
  • Adobe Creative Suite for Branding & Design

Accomplishments

  • Successfully executed the Canterbury A&P Show when initially was going to be cancelled, under tight timelines, delivering profitability despite weather challenges.
  • Led an award-winning Centenary celebration at St Andrew’s College, recognised at the Educate Plus Awards.
  • Played a critical role in securing funding for the St Andrew’s College Chapel through a capital fundraising campaign.
  • Developed strong alumni networks and engagement strategies, creating new revenue opportunities.
  • Managed marketing and sponsorship for top automotive brands, delivering impactful campaigns.
  • Have worked with a number of SMEs, also non-profit organisations.

Industry Connections

  • Strong relationships within the New Zealand rural sector.
  • Extensive experience working with key stakeholders in event marketing and sponsorship.
  • Deep understanding of community-driven marketing and engagement strategies.

Timeline

Founder & Director

ONYA
01.2024 - Current

Owner & Director

Make Your Mark Signs
01.2019 - Current

Marketing & Communications Support

Tasman Young Farmers
01.2018 - 12.2018

Community & Engagement Manager

St Andrew’s College
01.2012 - 01.2019

Marketing & Event Management

Miles Group
01.2011 - 01.2012

Marketing Co-ordinator

Antigua Boat Sheds
01.2011 - 12.2011

Marketing Coordinator

Green Acres Cleaning
01.2010 - 12.2010

Swim Coach & Administration

Aqua Gym
01.2007 - 12.2011

NCEA Level 1, 2 & 3 - Scholarship in Fine Arts & English

St Andrew’s College

Bachelor of Commerce - Marketing & Agribusiness

Lincoln University
Kate Stanbury