KATE BAILEY

Company Overview: Leading communications strategy for New Zealand's largest rural services co-operative (80,000+ shareholders)

• Lead and motivate communications team, delegating work activities and driving collaborative outcomes
• Partner directly with CEO and senior leadership on governance communications and executive messaging
• Develop and execute comprehensive communications strategies for organizational transformation initiatives
• Manage complex stakeholder relationships spanning Board level through to grassroots customer and team members
• Worked with People and Culture, Sales, Project Office to create targeted engagement strategies designed to keep internal teams informed and motivated during change
• Created complete internal, external communication programme for FLEX energy initiative, including sales lead generation support, Executive briefing documents, customer and staff incentive programme and outbound calling proposal, in order to connect rural customers with innovation solar micro-grid solutions
• Serve as primary communications lead during critical events
• Support brand strategy development and organisational values embedding

• Communicated company promotions, products, and services to clients to increase brand awareness and understanding of organisational change
• Collaborated with journalism and marketing teams to compile information and align company messaging
• Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity
• Oversaw Cyclone Gabrielle national response comms strategy and partnerships.

• Company Overview: Strategic communications for nationwide tertiary education sector transformation
• Collaborated with internal stakeholders to prioritize Māori perspectives and cultural insights
• Managed media relations including crisis communications, partnership announcements, and CEO communications
• Created strategic communications plans across multiple work streams for sector-wide change
• Partnered with subsidiaries, NZQA and TEC to co-produce change-oriented communications
• Developed comprehensive communications and business development strategy proposals
• Strategic communications for nationwide tertiary education sector transformation

• Company Overview: Independent communications consulting across international markets
• Developed communications strategies for Irish and international corporate clients
• Created compelling corporate, B2B and consumer materials including crisis communications
• Worked with VP Sales & Marketing teams and Corporate Communications Directors
• Delivered high-quality photography and content for luxury hospitality sector
• Independent communications consulting across international markets

• Company Overview: Creative communications for major corporate clients including Orion Energy
• Developed advertising campaigns and communications strategies, gaining understanding of energy sector dynamics and community expectations
• Created strategic campaigns for diverse clients including UC, Alfa Romeo, CHC City Council, Ngāi Tahu Property
• Participated in strategic campaign development and mentored junior creative staff
• Delivered freelance opportunities across Australia and New York
• Creative communications for major corporate clients including Orion Energy