KATHERINE JENSEN

• Course Content Development and Teaching: Designed and delivered courses in Applied Management, Applied Research (including postgraduate), E-commerce, Sales, and Marketing, utilising diverse learning modalities to engage students both online and face-to-face.
• Moderation and Assessment Chair: Led the moderation and assessment processes, ensuring grading consistency and fairness while guiding academic staff in aligning assessments with learning outcomes.
• Coordinator of Applied Work Integrated Learning (AWIL) Research Programme: Coordinated the AWIL Research Programme and organized the AWIL conference, mentoring students in defining research problems, developing proposals, and conducting primary and secondary research, culminating in the presentation of their findings.
• Head of CBE Ethics Committee: Chaired the CBE Ethics Committee, overseeing the ethical review and approval of research proposals, ensuring rigorous adherence to ethical standards and research integrity.

BIT501 - Business Concepts and Communications

• Course Content Development: Collaborated with the learning design team to create engaging and relevant course content, ensuring alignment with industry standards and educational objectives.
• Assessment Consultation: Provided expert input and advice on the design and structure of assessments, enhancing their relevance and effectiveness in measuring student learning outcomes.

Sessional Tutor – Digital Business (DIGIB558 - Contemporary Issues in Digital Business)

• Marking and Moderation: Delivered accurate and consistent marking and moderation for assessments, ensuring alignment with course objectives and maintaining high academic standards.

• Automated Marketing Systems: Implemented and managed online marketing automation, including lead generation, email campaigns, and sales funnels, to streamline customer acquisition and engagement processes.
• Content Creation and Marketing Materials: Developed compelling marketing materials, including online content, video production, and copywriting, to enhance brand visibility and customer engagement.
• Website Development and Maintenance: Built and maintained a WordPress website, ensuring it was optimised for user experience, SEO, and lead generation.
• Online Learning Platform: Established the framework for an online learning platform, creating a scalable and accessible resource for client education and engagement.
• Strategic Partnerships: Facilitated the establishment of strategic partnerships with local organisations, boosting market visibility and driving new business opportunities.
• Workshop Facilitation: Led workshops to educate and empower clients, focusing on digital marketing strategies, business development, and leveraging online tools for growth.

• Operational Management: Oversaw day-to-day operations, streamlined business processes, and provided comprehensive staff training to enhance efficiency and service quality.
• Health and Safety Compliance: Developed and maintained robust Health and Safety processes, including a comprehensive Food Safety Plan, ensuring full regulatory compliance.
• Brand Development and Marketing Strategy: Led brand positioning and executed marketing strategies, capitalising on PR opportunities and fostering strategic partnerships and alliances to increase market presence.
• Financial Management: Managed sales targets and budgets, driving revenue growth and ensuring financial stability through careful planning and performance monitoring