Summary
Work History
Education
Skills
Earlier Employment
Websites
Affiliations
Timeline
Generic

Kathryn Allemann

Meadowbank

Summary

Dynamic General Manager with a strong track record in business development and marketing, effectively steering strategic initiatives for commercial and sports partnerships. Known for cultivating collaboration through structured processes and excellent relationship management, leading to significant revenue growth.

Experienced in both small organizations and large matrix environments, successfully coordinating cross-functional teams to meet business goals.

Work History

GM Integration and Trade Marketing

Sky TV
Auckland
  • Responsible for the setting and driving of strategies that support and enable Sky’s Ad sales objectives.
  • Ownership of the key functions of trade marketing, research and insights, and integrated advertiser solutions collectively enabling the achievement of budgeted growth.
  • Leadership of the Integrated Solutions team is to provide creative advertising solutions to agencies and clients.
  • Lead and manage the Trade Marketing team in developing and executing the strategy for driving advertising sales growth and increased awareness for Sky in the market.

Head of Business Development and Marketing

Augusto Group
  • Developed a new business strategy by creating new market offerings, partnership channels, and proactive client approaches.
  • Leading all government RFPs and client pitches.
  • Created a marketing strategy for the group by defining the positioning of each business.
  • Established strategic alliances with media, PR, and digital agencies for business growth.

Acting General Manager Media Solutions

TVNZ
  • Drive the industry’s market-leading content and media solutions team to create sustainable business outcomes and evolve TVNZ’s offering.
  • Drive team capability to develop strategic sponsorship properties, commercially funded programmes and branded content solutions.
  • Collaborate across the organization to create cross-functional commercial opportunities.
  • Developed a business strategy for each business unit.

Production Partnerships Manager

TVNZ
  • Launch and develop a new business unit in order to diversify the TVNZ revenue base and maximize asset utilization (crews, studios, equipment, creative, and production resources).
  • Drive a joint venture partnership to ensure win-win outcomes for both parties.
  • Lead the strategic client management plans, balancing the sales focus between existing content properties and proactively driven content solutions.
  • Develop strategic marketing solutions and branded content platforms based on sector and client insights, and develop intellectual property assets.
  • Generated a new revenue stream, created new offerings, and developed this unit to be the fastest-growing business unit within the Media Solutions team.
  • Developed several new content marketing platforms incorporating media and marketing strategy, creative storytelling, production formats, website platforms, and in-store extensions for clients such as Lion, Toyota, Westpac, AA Insurance, The Warehouse, Unilever, Telecom, and Mitre 10.

Education

B. Com -

The University of Auckland

Skills

  • Collaborative Leadership
  • Partnership/Relationship Development
  • Strategic Business Development
  • Marketing Strategy
  • Integrated Solution Development
  • Managing Cross Functional Teams
  • Multi Sector Experience
  • Commercial Acumen

Earlier Employment

  • NZME - Group Sales Manager
  • SUB (Sarah Ulmer Brand) - Brand Manager
  • TVNZ - Sport Business Development Manager
  • ASBS - ponsorship Manager
  • Pepsi Cola Bottlers (Lion) - Various Sales and Marketing roles

Affiliations

  • Taxi driver to my beautiful daughter
  • Exercise
  • Previous Community Volunteering

- Board Member – Big Brothers Big Sisters Auckland

- Mentor - YWCA Future Leaders Programme

- Volunteer -Glen Innes Primary School breakfast club programme

- Volunteer – Mercy Hospice

Timeline

GM Integration and Trade Marketing

Sky TV

Head of Business Development and Marketing

Augusto Group

Acting General Manager Media Solutions

TVNZ

Production Partnerships Manager

TVNZ

B. Com -

The University of Auckland

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Kathryn Allemann