Katie Parsons
Wellington,WGN
Summary
Entrepreneurial and creative professional passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.
Expertise in paid social, paid search and SEO. Highly proficient in analytics to leverage data to drive insights and future strategy development. Proven leader with solid communication and relationship building skills.
Overview
5
5
years of professional experience
Work History
Founder
Jargo
04.2023 - Current
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Monitored industry trends, staying current on best practices within the field of digital marketing.
- Increased brand awareness by developing and implementing targeted digital marketing campaigns.
- Developed creative digital marketing campaigns that resulted in increased revenue and customer retention.
- Developed custom reports to monitor key performance indicators, ensuring maximum ROI on digital marketing efforts.
Senior Growth Marketer
Atlas Digital
11.2021 - 04.2023
- Developed online marketing strategies for SaaS businesses
- Supported SEO initiatives to improve content
- Managed client budgets across multiple channels, totalling an average of $60,000 per month
- Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients
- Owned marketing strategies for 8 clients (average/month) from initial scope through execution and refinement whilst managing client relationships
- Inspired and owned the 'lift off initiative', a programme created to provide free marketing services to tech startups in New Zealand
Senior Insights Analyst
Aro Digital
05.2019 - 11.2021
- My specialisation in analytics gave me the opportunity to take ownership over the analytics and tracking services offered at Aro Digital
- Managed accounts for clients and implemented multiple marketing services across all search engine platforms
- Enhanced cross-functional digital and business team coordination by guiding delivery and leading process improvements
- Managed interns dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources
- Monitored campaign performance and reported findings to clients
Education
Bachelor of Commerce - Marketing & International Business
Victoria University of Wellington
WellingtonSkills
- Account management with an omni channel strategy
- Marketing automation
- Client relationship management
- Background in SaaS marketing
- Background in eCommerce marketing
- Experience in leadership
- Excellent problem solving skills
- Data Visualisations
- Business development
- Experience managing multiple accounts across numerous industries
- Google Ads
- Google Analytics
- Google Tag Manager
- Data studios
Websites
Accomplishments
- Guest lectured at Massey University, educating first year students on Digital Marketing
- Mentored students and participated as a judge for the Young Enterprise Scheme 2020
- Established a new service offering at Aro Digital, generating a new revenue stream for the company, and going on to manage this in its entirety.
Timeline
Founder
Jargo
04.2023 - Current
Senior Growth Marketer
Atlas Digital
11.2021 - 04.2023
Senior Insights Analyst
Aro Digital
05.2019 - 11.2021
Bachelor of Commerce - Marketing & International Business
Victoria University of Wellington
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