Katrina Cooper
Waitakere,Aotearoa
Summary
Creative strategist and marketing expert leading Many Talents Media, where I support purpose-led organisations and for-good initiatives in shaping bold, authentic brands that connect and inspire. I specialize in strategic storytelling, brand clarity, and stakeholder engagement, translating complex ideas into campaigns and messaging that actually make a difference.. With a particular interest in community-driven projects, I bring a mix of heart, strategy, and creative firepower to every collaboration, always focused on impact, integrity, and creating work that matters.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director
Many Talents Media Ltd
04.2020 - Current
- Company Overview: Many Talents Media is a creative strategy and communications agency supporting purpose-driven brands with photography, visual identity, web design, PR, and business consulting across Aotearoa.
- Led strategic campaigns combining brand identity, digital visibility, and social media growth.
- Provided creative direction and hands-on support for photo shoots, websites, and marketing rollout.
- Offered PR and communications consulting to elevate client profiles and thought leadership.
- Delivered business strategy sessions and ongoing consulting for small businesses and ethical start-ups.
- Designed and executed websites with full SEO optimisation, usability, and customer journey mapping.
- Developed messaging and brand voice across digital and physical marketing assets.
- Produced brand audits and creative recommendations for client growth.
- Managed contractor teams and oversaw full production pipelines for creative delivery.
- Created launch campaigns and long-term strategies for social enterprises and charity partners.
- Built marketing funnels, email campaigns, and CRM workflows for improved customer engagement.
- Ran training and coaching for clients on digital tools, platforms, and marketing best practice.
- Established media partnerships and wrote media releases and promotional collateral.
- Captured professional portraits for clients in studio and on location.
- Edited and retouched images using industry-standard software tools.
- Developed creative concepts for projects based on client needs and trends.
- Edit photos using Adobe Photoshop and other software applications.
- Collaborated with clients to plan shoots and boost satisfaction with photos.
- Designed responsive website layouts using Adobe XD and Sketch.
- Integrated multimedia elements including images, videos, and animations.
- Optimised web pages for better search engine rankings.
- Monitored traffic analytics data and adjusted strategies accordingly.
- Facilitated workshops to align stakeholder goals with project objectives.
- Analysed client needs to develop tailored business strategies.
RCI Programme Manager & Special Projects
SEANZ
09.2024 - 03.2025
- Company Overview: SEANZ is a not-for-profit industry body advocating for sustainable energy systems in Aotearoa, focused on accelerating solar, battery, and energy storage adoption.
- Led SEANZ's engagement across the Residential, Commercial, and Industrial solar and energy storage markets.
- Spearheaded face-to-face engagement strategy with SEANZ members nationwide, building trust and bridging communication.
- Developed strategic and creative direction for Solassure, including digital rollout, member onboarding, and consumer education.
- Delivered content and social media campaigns to increase brand visibility.
- Led research and engagement for workforce development modelling to 2050.
- Co-authored strategic policy submissions to EA and ComCom.
- Created tools for member pipeline tracking, pricing analysis, and EMI data insights.
- Contributed to strategy planning, management meetings, and internal reviews.
- Provided high-level support to the SEANZ CEO and participated in organisation-wide initiatives.
Co-Founder
Jungle House Ltd
01.2021 - 03.2025
- Company Overview: Jungle House was an eco-conscious business creating indoor greenhouses and botanical displays to inspire connection between people and plants.
- Launched an eco-conscious brand producing indoor greenhouses and botanical installations.
- Oversaw product development, branding, and direct sales.
- Built a loyal customer base by combining sustainability with aesthetics.
Marketing Specialist
Icon Health & Fitness
04.2020 - 01.2025
- Company Overview: Icon Health & Fitness is a global fitness technology company best known for NordicTrack and iFit platforms.
- Collaborated with NordicTrack and iFit on fitness tech integration and product marketing.
- Streamlined product rollouts and enhanced user experiences.
- Led marketing research and implemented feedback to shape product direction.
- Created marketing materials to promote recreation activities.
- Planned marketing campaigns to reach target audiences.
- Managed email campaigns from creation to deployment using automation platforms such as MailChimp and HubSpot.
Digital Specialist
Digital Boost / AcademyEX
01.2021 - 01.2022
- Company Overview: Digital Boost (powered by AcademyEX) is a government-funded programme delivering free digital capability training to small businesses in Aotearoa.
- Delivered digital strategy support and training for small business owners nationwide.
- Created video content and educational material to simplify complex digital tools.
- Specialised in social media, SEO, branding, content planning, and website audits.
- Provided 1:1 digital assessments and recommendations through personalised consultations.
- Contributed to programme outreach and engagement across regions and sectors.
Co-Founder
Williams Photography & Mountain Weddings
01.2008 - 01.2018
- Company Overview: A boutique wedding and portrait photography business delivering tailored visual storytelling for couples and families across Aotearoa and internationally.
- Captured high-end weddings and events, delivering creative storytelling through photography.
- Handled planning, editing, production logistics, and client communications.
- Grew a successful boutique wedding photography brand with national recognition.
Account Manager
Queensberry Albums
01.2011 - 01.2013
- Company Overview: Queensberry is a premium photographic album company servicing professional photographers worldwide.
- Managed B2B accounts, customising album designs and project delivery.
- Developed proposals and onboarding processes.
- Supported internal training and contributed to strategic growth initiatives.
Photographer and Editor
Positive Negatives & Unique Visions
01.2007 - 01.2011
- Company Overview: Photography studios specialising in portrait and creative commercial imagery.
- Worked as a freelance photographer and studio collaborator.
- Captured editorial, portrait, and commercial imagery for various clients.
Skills
- Email marketing & CRM
- Copywriting & storytelling
- Website management & optimisation
- Project coordination & team leadership
- Partnerships & collaboration
- Data insights & reporting
- Community engagement
- Email marketing & CRM
- Copywriting & storytelling
- Website management & optimisation
- Project coordination & team leadership
- Partnerships & collaboration
- Data insights & reporting
- Community engagement
Certification
- 500hr Trauma-Informed Yoga Teacher Training (2021) – RAW Yoga
- Qualified Birth Doula – Childbirth International (2016)
- NZ Geographic Young Photographer of the Year (2010)
- Kodak Gold Award Winner (2011, 2012)
- NZIPP Qualified Wedding Photographer
- Qualified Makeup Artist – Samala Robinson Academy (2007)
Hobbies and Interests
Community yoga and holistic therapies, Volunteer photographer for Heartfelt, Social and environmental advocacy, Trustee of I Got Your Backpack, Creative writing
References
References available upon request.
Timeline
RCI Programme Manager & Special Projects
SEANZ
09.2024 - 03.2025
Co-Founder
Jungle House Ltd
01.2021 - 03.2025
Digital Specialist
Digital Boost / AcademyEX
01.2021 - 01.2022
Director
Many Talents Media Ltd
04.2020 - Current
Marketing Specialist
Icon Health & Fitness
04.2020 - 01.2025
Account Manager
Queensberry Albums
01.2011 - 01.2013
Co-Founder
Williams Photography & Mountain Weddings
01.2008 - 01.2018
Photographer and Editor
Positive Negatives & Unique Visions
01.2007 - 01.2011
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