Katrina Prossler
Auckland,New Zealand
Summary
Results-oriented Social Marketer with expertise in content creation and community engagement. Delivered sales growth through innovative strategies and effective client relationship management. Experienced in utilizing Meta Business Suite for data insights and enhancing brand loyalty while mentoring teams to achieve operational goals.
Overview
31
31
years of professional experience
1
1
Certificate
Work History
Independent Social Marketer
Modere / Partner.co
Auckland
05.2018 - Current
- Executed end-to-end social media marketing, coordinating campaigns and engaging customers through content creation and social media tools (Meta Business Suite/Insights).
- Implemented innovative marketing strategies that enhanced brand awareness and customer engagement, driving sales growth.
- Developed digital content plans for email, social media, website, and blog posts to ensure cohesive messaging across channels.
- Created content for various channels, such as social media, email newsletters, print ads, and webpages.
- Developed and implemented marketing plans to support specific goals.
- Built and managed a successful online health and wellness business, delivering consistent growth through client relationship management, follow-up cadence, and community engagement.
- Mentored clients through a gut health program, providing structured education, progress check-ins, and tailored support to improve outcomes and retention.
- Recognised as a top sales performer (earned incentives/escapes for top earner), demonstrating strong conversion, upselling, and relationship-based selling.
- Collaborated with design team to create visually appealing materials that align with company branding standards.
- Collaborated with product marketing team to create new marketing initiatives and measure results.
- Developed and strengthened working relationships with key suppliers, vendors, and industry peers.
- Helped to maintain and continuously define company brand.
- Attended staff conferences to provide management with information and proposals concerning promotion, distribution, design, and pricing of company products and services.
Technician
Rodney Wayne Downtown
Auckland
01.2023 - 01.2024
- Applied strong product knowledge to advise clients, support retail sales, and encourage repeat bookings through service excellence.
- Coordinated appointment support and schedule management, facilitating smooth workflow and timely service delivery.
- Assisted senior stylists with shampooing and colouring, prioritizing hygiene, presentation, and client comfort.
- Supported salon operations and client service delivery in fast-paced environment, ensuring consistently high customer experience.
- Contributed to training and mentoring junior team members, supporting team capability and consistent service standards.
Owner / Operator
Bella Bionde Ltd
Auckland
01.2006 - 01.2009
- Owned and operated full-service salon, managing scheduling, customer experience, service standards, and resolving daily operational issues.
- Managed staff performance and training, fostering supplier relationships to ensure consistent service delivery and operational efficiency.
- Built client loyalty through consultation, rapport-building, and service excellence, supporting repeat business and referrals.
- Oversaw inventory ordering, stock control, and budgeting, enforcing organization and operational discipline.
Manager
Auckland Waterfront Apartments
Auckland
01.2004 - 01.2006
- Oversaw daily operations and guest services for premium apartment complex, managing bookings, check-ins, and service recovery to enhance guest satisfaction.
- Addressed guest enquiries and complaints with professionalism and discretion, ensuring timely resolutions and fostering strong customer relationships.
- Coordinated cleaning and maintenance teams to uphold high property standards, prioritising and resolving issues effectively.
- Implemented stock control processes and managed financial reconciliation, supporting operational accuracy and accountability.
Manager
Lush Cosmetics
Auckland
01.2001 - 01.2004
- Led store operations, team support, and visual merchandising to enhance sales performance and customer engagement in high-traffic retail environment.
- Delivered premium customer service and supported sales targets through product knowledge, consultation, and proactive engagement.
- Coached team through daily guidance, fostering consistent customer experience.
- Managed stock control and ordering while executing visual merchandising standards to maintain product presentation.
Counter Manager / Second in Charge
West City Pharmacy & Lynn-Mall
Auckland
01.1998 - 01.2000
- Managed counter operations and supported leadership as Second in Charge to ensure seamless daily operations and exceptional customer service.
- Drove sales through personalised beauty consultations, product recommendations, and relationship-based selling.
- Oversaw stock management and visual merchandising to enhance product presentation and ensure availability.
Sales Associate
Smith & Caughey's Ltd
Auckland
01.1996 - 01.1999
- Delivered expert sales support and product knowledge across hosiery & accessories, enhancing customer experience and fostering loyalty.
- Managed counter operations at Shiseido Counter, ensuring strong visual merchandising and brand presentation to attract customers.
- Conducted cash reconciliation and supported stock control for assigned departments, maintaining accuracy and accountability.
Hairdressing Apprentice
Protégé Hair Design
Auckland
01.1995 - 01.1996
- Provided front-of-house client service and reception support in busy salon, managing bookings and ensuring welcoming client experience.
- Assisted stylists and upheld high standards in client areas, enhancing operational flow and service quality.
- Maintained stock control for salon products, organizing shelves and back-of-house inventory to support retail sales.
Education
Makeup Artistry -
Academy of Film & Television
Auckland, NZ01-2005
Tourism Customer Service - NZQA Qualification -
Tourism 2000 Training Academy
Auckland, NZ01-2000
Secondary Education -
Dargaville High School
Dargaville, NZ01-1994
Certified Nutrition Coach: Nutrition -
The Holistic Performance
New ZealandSkills
- Social media marketing
- Content marketing
- Meta Business Suite proficiency
- Customer relationship management (CRM)
- Data insights analysis
- Sales techniques
- Client relationship management
- Customer support
- Complaint resolution
- Service recovery
- Needs assessment
- Scheduling and coordination
- Calendar and email management
- Operations oversight
- Reporting and tracking
- Documentation and record keeping
- Time management and organisation
- Task flexibility
- Mentorship and team leadership
- Cross-functional collaboration
- Presentation skills
- Confidentiality practices
Certification
• Nutrition Course
• Ongoing Courses
• Youth Leadership Program and Speechcraft (Toastmasters International)
• Ongoing Courses
• Youth Leadership Program and Speechcraft (Toastmasters International)
Timeline
Technician
Rodney Wayne Downtown
01.2023 - 01.2024
Independent Social Marketer
Modere / Partner.co
05.2018 - Current
Owner / Operator
Bella Bionde Ltd
01.2006 - 01.2009
Manager
Auckland Waterfront Apartments
01.2004 - 01.2006
Manager
Lush Cosmetics
01.2001 - 01.2004
Counter Manager / Second in Charge
West City Pharmacy & Lynn-Mall
01.1998 - 01.2000
Sales Associate
Smith & Caughey's Ltd
01.1996 - 01.1999
Hairdressing Apprentice
Protégé Hair Design
01.1995 - 01.1996
Makeup Artistry -
Academy of Film & Television
Tourism Customer Service - NZQA Qualification -
Tourism 2000 Training Academy
Secondary Education -
Dargaville High School
Certified Nutrition Coach: Nutrition -
The Holistic Performance
References
References available upon request.