Summary
Overview
Work History
Education
Skills
Personal Information
Biography Summary
Timeline
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Ka Yee Flora Cheng

Ka Yee Flora Cheng

Summary

With 10+ years experience in the events and hospitality industry as well as 6 years corporate experience. I have an abundance of knowledge in customer care, service and management of relationships both internally as well as with key clients in the public and private sectors. My skills include but are not limited to conducting market research and analysis, managing project timelines and budgets, and collaborating with cross-functional teams to ensure project goals and objectives are achieved.


My experience in events and hospitality has allowed me to successfully deliver both small and large-scale projects, events and brand activations. I have been responsible for the management and administration of all clients, partners, suppliers, staff, and enquiries as the first point of contact right from planning and logistics through to execution and activation. I have the ability to handle multiple projects simultaneously with a high degree of accuracy. Notable achievements include themed issue launches for Remix Magazine, the Annual Property Council Industry Awards, Flight Centre New Zealand Annual Awards/Conference, Field Days with Hyundai and ANZ, corporate hosting for the Bank of New Zealand, the New Zealand Breakers, international speakers, and music events at the then Vector Arena.


Within a corporate environment, I have experience as a personal assistant and project coordinator. Managing project documentation, team and client relationships for a range of different projects like the New Zealand Pavilion at the Dubai World Expo, Pūhinui Station Interchange, Wāikato Regional Theatre, The Domain Collection, and York House. When I moved into the communications and business development team, I developed the key client management programme, provided administrative and design support to the tender/RFP process for new projects as well as continuing to coordinate and support practice groups and their projects. In 2019, I was lucky enough to be heavily involved with the Jasmax company rebrand process and the activation of the new brand when it was completed. The Jasmax Rebrand won a gold pin at the 2020 Best Awards for Large-Brand Identity.


This collection of knowledge contributes to my success at every task I do because it highlights my exceptional personal presentation, people, communication, management and production skills.

Overview

13
13
years of professional experience

Work History

Freelance Events Specialist

Droplet Events
09.2015 - Current
  • Contract based work with: New Zealand Fashion Week Ltd, Rhythm and Vines, Endeavour Live, Tātaki Auckland Unlimited, Our:House Events, Red Rum Touring, Lacuna & Co, Wise Fools.
  • Experienced in event hosting, event procedures, stage management and all event related responsibilities.
  • Experienced in photoshoot and film set etiquette, planning, product sourcing, fitting, and all styling responsibilities.
  • Experienced in event styling, set etiquette, and corporate/commercial staging.
  • Experienced with wedding planning and coordination.
  • Experienced with logistical planning and budgeting.
  • Experienced with artist liaising and artist advancement.
  • Experienced with stage management and stage protocols.
  • Experienced in copywriting, creative brainstorming and creating original story concepts.
  • Knowledge and experience with Adobe Creative suite.
  • Event promotion and publicity (social media engagement, write-ups and interviews).
  • Management and supervision of the event, stage and activities pre-event, during the event and post-event.
  • Event stock control and inventory management.
  • Backstage/Green Room management including checking itineraries and riders for discrepancies and making amendments.
  • Organising and managing artist riders and portacoms.
  • Organising and managing staff/volunteers.
  • Hosting performing artists and event attendees.
  • Venue planning, venue management, set up/bump in and pack down/bump out.
  • Liaising with management, suppliers, partners, production and event staff.

Event Production Coordinator

New Zealand Fashion Week Ltd
06.2023 - Current
  • Workstream Lead for: Delegates and VIP Delegates Programme, Goody Bags Programme, Internship Programme, Sustainability Strategy, Event Ticketing.
  • Event production and coordination administrative tasks such as but not limited to arranging meetings for the General Manager, booking venues for various internal meetings/events, booking and coordinating production meetings and other general office tasks.
  • Producing events for NZFW and assisting the project management team with various production tasks prior to and during show week including, but not limited to panel discussions series, hosting schedule, coordinating marketing material across team work streams for the PR/Marketing Manager and Digital Agency.
  • Liaising with a variety of customers, internal and external including but not limited to designers, volunteers, contractors.
  • Meet and greet guests, set up meeting rooms.
  • Administrate various NZFW email inboxes.
  • Create and produce digital newsletters, event notifications and a variety of eDMs.
  • Contribute and plan online and in-person meetings.

Projects and Team Coordinator

Jasmax
09.2021 - 06.2023
  • Brand Design Practice Group: practice group and team workflow planning, Deltek Vision planning. Project coordination on The Domain Collection, York House, Mediaworks Billboards, Symphony303, Fabric of Spring St, Homehopper.
  • Transport & Infrastructure Practice Group: managing principal and practice group support, Project coordination on CRL Henderson Station, Auckland Airport Domestic Processor, Eden Park Redevelopment, Puhinui Station Interchange.
  • Waka Māia: managing principals and practice group support. Project coordination for event series for Matariki, Te Wiki o Te Reo, Crit Culture.

Business Development and Communications Advisor

Jasmax
04.2019 - 09.2021

Business Development:

  • Developing the key client management programme including account management of existing and new clients, creating relationships as a point of contact and managing a client retention strategy.
  • Developing and delivering key client retention programmes including a comprehensive client event series.
  • Building rapport with clients, creating events and activities of interest to develop the relationships.
  • Administrative and design support to the tender/ RFP process.
  • Writing appropriate content (e.g. case studies and articles), compiling contributions from senior stakeholders and utilising design skills to compile RFP's.
  • Monitoring new tender opportunities and updating the CRM for each practice group's sales pipeline.

Communications:

  • Developing and writing project descriptions, articles and case studies for the website, and other ad hoc writing tasks as needed.
  • Managing digital presence including ownership of the website and social media communication channels.
  • Managing project photography including negotiating contracts with external photographers and adherence to budgets, and liaising with internal and external contacts.
  • Providing administrative support across Practice Services, including managing event administration, travel bookings, invoicing, organising team activities, collating and printing communications.
  • Managing the Communications email inbox and responding to inquiries appropriately and efficiently.
  • Liaising with the team to develop and manage

strategies internally, externally, across online and

social media platforms.

  • Assist with the implementation of PR and communications plans adhering to brand guidelines.
  • Managing the architectural and design awards programme, including submissions and proposals as required.

Personal Assistant

Jasmax
11.2016 - 04.2019
  • Coordination and management of the Urban Places practice group and managing principals.
  • Advanced computer skills in Microsoft Office software, with an emphasis on Word and Excel.
  • Knowledge and experience with Adobe Creative Suite / InDesign.
  • Strong written, verbal and interpersonal communication.
  • Numerical skills and reconciliation of monthly credit card statements.
  • Anticipation of issues and problems and development of creative solutions to solve issues and problems.
  • Planning and organisation including prioritising tasks effectively.
  • Meeting deadlines in a fast-paced and changing environment.
  • Team coordination based on teamwork and effective relationship management including building team and office morale.
  • Implementation and maintenance systems and processes for efficiency.
  • Anticipation of issues and problems and thinking of creative solutions.
  • Handling of confidential information with discretion
  • Able to adapt to various competing demands.

Account Manager and Event Coordinator

Collective.
09.2015 - 07.2016
  • Account Manager for Vector Arena (then named), Bank of New Zealand and Hyundai.
  • Management and administration of event and

out-catering enquiries as first point of contact right through to the execution of an event.

  • Management and coordination of senior management and venue event calendars and bookings.
  • Preparation of accurate event quotations, event orders, event runsheets detailing all event and/or out-cater requirements.
  • Liaising with management, clients and suppliers to ensure thorough and accurate dissemination of all requirements and enquiries relating to all upcoming events.
  • Supporting the general manager and senior management on a daily basis.
  • Operating and maintaining a trace system to follow- up on new and current business content.
  • Coordination of all activities and details of an event [banquets, weddings, conferences, meetings] according to client and/or venue specifications.
  • Developing, maintaining and strengthening existing client relationships.
  • Upselling of products and services.
  • Event and out-cater stock control.
  • Staff management and rostering.
  • Company Ambassador.

Subscriptions Manager/Feature Writer/Editorial and Styling Assistant

Remix Magazine
09.2011 - 09.2015
  • Assisting the Editor and Editorial Staff with various jobs and responsibilities as requested.
  • Facilitating, developing and maintaining relationships with various fashion labels, public relations representatives and other high-profile creative professionals.
  • Sole management and tracking of magazine subscriptions account, stock, sales and distribution. (Remix Online, iSubscribe, Mailchimp, Spotify, Social Media Platforms, Stores, Advertisers)
  • Upkeep and maintenance of Remix Magazine's presence and profile across various social media platforms. (Website, Facebook, Instagram and Pinterest)
  • Researching and writing articles.
  • Planning, conducting, and transcribing interviews.
  • Reviewing beauty products, fashion collections, fashion shows, music events, and arts events.
  • Product sourcing, styling assistant and booking creative professionals for photoshoots, events, and launches.
  • Assisting with planning, managing, and helping host events.
  • Coordination and management of Editorial Interns.
  • Office administration and maintenance.

Education

Certificate in Computing & Business Administration -

NorthTec
Whāngarei, NZ

Skills

  • Strong management, communication and time management skills
  • Experienced with working under pressure and in high-stress situations
  • Strong event production and coordination skills
  • Experienced with logistical planning and budgeting
  • Strong problem solving and analytical skills
  • Ability and initiative to work autonomously
  • Strong people and customer service skills
  • Confident and articulate
  • Builds rapport and relationships easily
  • Research and analysis – can conceptualise and critically assess issues
  • Problem resolution - logical and practical approaches to problem solving
  • Critical thinking - able to think beyond the task at hand
  • Ability to XXX
  • Focussed, tactful and diplomatic
  • Affiliative and empathetic
  • Team worker and team player
  • Always looking for ways to improve current processes
  • Flexible around working hours and travel

Personal Information

  • Date of Birth: 09/07/88
  • Nationality: New Zealand Citizen
  • Fluent in: English, Cantonese

Biography Summary

I am very interpersonal with excellent attention to detail as well as strong skills in management, coordination, team and project planning. My written and verbal skills are not only impeccable and personable, they also showcase my ability to form effective working and ongoing relationships with a diverse number of people from all sectors. Being a Chinese-Kiwi (Chiwi) I am also able to speak both Cantonese and English fluently. I am constantly on the lookout for creativity and inspiration from all aspects of everyday life especially for the work that I produce and with the people and place I work with.

Timeline

Event Production Coordinator

New Zealand Fashion Week Ltd
06.2023 - Current

Projects and Team Coordinator

Jasmax
09.2021 - 06.2023

Business Development and Communications Advisor

Jasmax
04.2019 - 09.2021

Personal Assistant

Jasmax
11.2016 - 04.2019

Freelance Events Specialist

Droplet Events
09.2015 - Current

Account Manager and Event Coordinator

Collective.
09.2015 - 07.2016

Subscriptions Manager/Feature Writer/Editorial and Styling Assistant

Remix Magazine
09.2011 - 09.2015

Certificate in Computing & Business Administration -

NorthTec
Ka Yee Flora Cheng