Keryn McKenzie
Executive Leader
Summary
I am a seasoned leader with a proven track record of leading local and global teams to drive business value. I specialize in driving data-driven, customer-centric transformations within complex environments. Consistently contributing as a key member of senior leadership or executive teams, I demonstrate versatility from high-level strategy discussions with executive boards to practical frontline action. I am committed to leveraging the latest technological advancements without losing sight of fundamental business objectives. My leadership style is characterised by fostering high-performing teams, valuing the diverse expertise of team members, and encouraging their potential, which has led to successive increases in responsibility and complexity in my roles. Equally comfortable mentoring in professional technology education programs as engaging in strategic board discussions, I am dedicated to leveraging technology and innovation to solve business challenges in pragmatic and results orientated way.
Overview
20
20
years of professional experience
2
2
Languages
Work History
Chapter Area Lead, Data, Insight & Services
The Warehouse Group
05.2018 - Current
- Leading the business through a data transformation, implementing a Data Strategy that consolidated data platforms, created a unified data layer for ML analytics and reporting, and enabled faster decision-making
- Championing data-driven initiatives, using the Advanced Analytics, AI and Automation that resulted in incremental EBIT growth of over $100m over 3 years
- Established our Data Governance and Management practice, delivering a measured improvement in data control and quality
- Leveraging analytics and insight to fuel growth through resetting of our Brand Positioning, leading to a stabilisation of market share for the first time in 3 years
- Defined and Executed our Services Strategy, propelling our Services portfolio to contribute one-third of the Gross Profit for Noel Leeming, double the budgeted bottom line contribution, 2.5x LTV and an NPS of over 80
- Fostered a positive work environment by promoting collaboration and open communication among team members, resulting in one of the highest eNPS scores in the business
- Established our offshore India COE to cost effective support for our local teams
Group Foresight and Insight Director
Tesco PLC
05.2016 - 05.2018
- Driving sustainable growth by aligning strategies with customer needs through setting market share targets, country strategies, customer objectives, and activating Brand Jobs to Do
- Developed a global Brand Health Model for identifying optimal growth strategies and tracking performance against key business and image metrics, contributing to one of the largest turnarounds in UK retail
- Led customer-centric initiatives to increase market share, ensuring propositions meet identified needs, and conducted post-launch performance reviews
- Established a centralized global insight and foresight function, consolidating disparate teams, resulting in over £1m cost savings in the first year without compromising outputs
- Driving sustainable growth by aligning strategies with customer needs through setting market share targets, country strategies, customer objectives, and activating Brand Jobs to Do
Director of Digital and Customer Intelligence
The Body Shop International
06.2014 - 05.2016
- Working as a part of the Global Executive Team to deliver commercial objectives for the brand by providing strategic leadership to the Digital, Customer, and Category teams
- Balanced business strategy to meet customer needs and commercial objectives, delivering a new global business vision and strategy for over 14,000 employees
- Established Category Management to drive growth through space and range optimisation
- Led omnichannel strategy, achieving global customer recruitment and growth objectives for ecommerce, and successfully replatformed 14 websites in largest CAPEX investment in TBS history and delivering 4x growth in ecommerce compared to the retail estate, simultaneously reducing discounts and improving profitability
- Developed and deployed a new CRM vision, shifting focus from commercial discounts to enhancing customer engagement through personalisation
- Working as a part of the Global Executive Team to deliver commercial objectives for the brand by providing strategic leadership to the Digital, Customer, and Category teams
Consumer and Market Insight Director
L'Oréal UKI
06.2005 - 06.2014
- Working with the Leadership team to grow market share via consumer centric approach to decision making and delivery of strategic initiatives
- Championed consumer-centric decision-making to redefine our colourants strategy, identifying customer needs and developing specific colours that launched two new sub-ranges, contributing to a 2% incremental market share gain
- Instrumental in the launch of a new haircare range in the UK, the second-largest FMCG launch in 2014, achieving a 4.7% market share
- Implemented the first Media Mix Modelling initiative in L'Oreal globally, identifying opportunities to drive 10% efficiencies across media and promotional spend
- Working with the Leadership team to grow market share via consumer centric approach to decision making and delivery of strategic initiatives
Education
Bachelor of Business, Commerce And Administration - Management
Victoria University
New Zealand 04.2001 -
Bachelor of Arts - Psychology
Victoria University
New Zealand 04.2001 -
Skills
Effective Leadership
Data-Driven Strategy Development
Customer-Driven Decision Making
Financial Acumen
Problem-solving
Mentoring and Coaching
Technology and Innovation
Training
Dare to Lead, 2024
Explorers Mindset, 2022/23,
McKinsey Executive Leadership Programme, 2019,
Community Involvement
- Chairperson, Chocolate Works, 2022 - Present
- P-Tech Mentor, NZ, 2020 - Present
- SME Business Mentor, NZ, 2019 - 2021
- Trustee, The Body Shop Foundation, 2015
Timeline
Chapter Area Lead, Data, Insight & Services
The Warehouse Group
05.2018 - Current
Group Foresight and Insight Director
Tesco PLC
05.2016 - 05.2018
Director of Digital and Customer Intelligence
The Body Shop International
06.2014 - 05.2016
Consumer and Market Insight Director
L'Oréal UKI
06.2005 - 06.2014
Bachelor of Business, Commerce And Administration - Management
Victoria University
04.2001 -
Bachelor of Arts - Psychology
Victoria University
04.2001 -
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<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform