Ladidi Jarumi
Auckland City, Auckland
Summary
Results-oriented Digital Media specialist with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Volunteer
International Institute of Business Analysis
2024.05 - Current
- Organizing Business analysis events; Workshops, Panel discussions, and Knowledge-sharing sessions.
- Creating awareness about forthcoming events.
- Collaborate with other professionals to identify relevant topics, invite expert speakers, and choose venues.
- Looking for areas where business Analysis is evolving, such as Agile methodologies, Artificial intelligence, Data analytics, and Digital transformation, to keep the Business Analysis community in New Zealand Informed and updated.
- Collecting feedback from attendees after each event, to asses content quality, speaker effectiveness, and overall experience.
Digital Media Specialist
National Judicial Council
2017.12 - 2024.04
- Wrote engaging and successful press releases to control information and public opinion.
- Provided timely, accurate, and relevant information to support the executive decision-making process.
- Increased organizational transparency by promoting open communication among departments.
- Determined and supported keyword selection, audience targeting, audience retargeting, and remarketing.
- Oversaw account activity on search platforms using Google AdWords.
- Analyzed performance metrics to identify trends and inform data-driven campaign adjustments.
- Managed social media presence, consistently growing follower count and driving meaningful interactions.
- Spearheaded website redesign projects resulting in improved site navigation, aesthetics, load times, and overall functionality enhancements that positively impacted user satisfaction levels.
- Drove lead-generation efforts through targeted content marketing initiatives, supported by effective SEO strategies and social media engagement.
- Collaborated with cross-functional teams to ensure cohesive messaging and branding throughout all digital materials.
- Boosted audience engagement by developing and executing tailored digital media strategies.
- Created content strategies for digital media.
- Optimized website content and images to improve search engine rankings.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Generated reports to monitor and analyze website performance, and search engine rankings.
- Collected and analyzed Web metrics such as visits, time on site, and page views per visit.
- Managed search engine marketing budgets and tracked campaign performance.
- Collaborated with designers, copywriters, and developers, creating effective search marketing campaigns.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.
- Assisted in proofreading and editing progress reports for a Committee of the National Judicial Council.
Education
MBA - Industrial And Labor Relations
Kaduna State University
Kaduna, Nigeria03.2019
Bachelor of Science - Mass Communications
Ahmadu Bello University Zaria
Kaduna, Nigeria03.2014
Skills
- Teamwork and Collaboration
- Attention to Detail
- Adaptability and Flexibility
- Search engine optimization
- Social media campaign
- Google Advertising (PPC)
- Social Media Content creation & management
- Analytics (Google &Social Media analytics)
- Email Integration &Automation
- Website content management
- Excellent spoken and written communication
- Keyword research
- Team Collaboration
- MS Office
- Problem-Solving
- Time Management
Accomplishments
I successfully created a thriving Instagram business page with a loyal following of over eighty thousand (80,000) users. Through strategic engagement and content creation, I've fostered a strong connection with my audience, driving meaningful interactions and growth.
Certification
- The Fundamentals of Digital Marketing- Google 2021
- Professional Diploma in Digital Marketing Certification - Digital Marketing Skill Institute, Abuja 2020
- The Complete Digital Marketing Course - Udemy 2019
Timeline
Volunteer
International Institute of Business Analysis
2024.05 - Current
Digital Media Specialist
National Judicial Council
2017.12 - 2024.04
MBA - Industrial And Labor Relations
Kaduna State University
Bachelor of Science - Mass Communications
Ahmadu Bello University Zaria
- The Fundamentals of Digital Marketing- Google 2021
- Professional Diploma in Digital Marketing Certification - Digital Marketing Skill Institute, Abuja 2020
- The Complete Digital Marketing Course - Udemy 2019
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