Lahnae Cleaver
Auckland,Red Beach
Summary
I am a dynamic Marketing and Communications Manager with a genuine passion for, and a proven track record in, developing and leading creative teams. I thrive under pressure and love the challenge of juggling multiple projects, understanding that priorities can change and people are always our most valuable and effective resource. A critical thinker I'm always looking for better solutions and systems to facilitate efficient, effective results. Passionate about storytelling, I believe in what I do, and I believe I can make a difference in the world through my work.
Overview
27
27
years of professional experience
Work History
Marketing and Communications Manager
City Impact Church
08.2013 - Current
- Created and led a team of marketing and design professionals, providing mentoring and coaching to build knowledge and skills.
- Led the production of (and sometimes wrote), clear, engaging, and persuasive copy across various marketing and fundraising channels.
- Managing successful marketing campaigns from strategic direction, through to overseeing content creation while ensuring all communications are in line with brand narrative and ideals.
- Launching successful digital marketing campaigns that achieved goals for increased website traffic and online engagement.
- Supporting internal teams and stakeholders with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Training junior team members on effective marketing and communication strategies and techniques.
- Planning and overseeing new website designs, launches and updates, enhancing user experience and boosting site traffic numbers.
- Initiated and implemented a new centralised project management system for the organisation.
- Media planning and buying (OOH, print, social and online), analytics and social media engagement strategy.
Marketing Contractor
CDB Media & Strata Networks
03.2011 - 10.2013
- Coordinated event planning efforts and successfully executed trade shows and product launches.
- Developed engaging content for promotional materials, leading to increased customer interest and sales.
- Analyzed website analytics to identify areas for improvement and implement data-driven changes.
- Supported sales representatives in their efforts to meet or exceed individual targets by providing necessary resources and assistance.
Marketing Manager and Salesperson
Parkland Products Ltd
11.2001 - 10.2010
- Held several roles in Marketing and Sales while working at Parkland Products.
CRM Database Manager
Deloitte
07.2000 - 07.2001
- Trained staff nationwide on the CRM system, including on-site training sessions at each office.
- Enhanced data accuracy by conducting thorough data cleansing and validation processes.
Database Administrator
Power New Zealand
06.1998 - 07.2000
- Supporting the National Database Administrator in reading and reporting on all Time of Use power meters.
Education
Bachelor of Commerce - Marketing And International Business
University of Auckland
Auckland, NZSkills
- Team building and leadership
- Corporate branding
- Problem-solving
- Attention to detail
- Reliability
- Creative Oversight
- Excellent communication
- Relationship building
- Critical thinking
- Marketing strategy
- Storytelling
- Mentoring
Timeline
Marketing and Communications Manager
City Impact Church
08.2013 - Current
Marketing Contractor
CDB Media & Strata Networks
03.2011 - 10.2013
Marketing Manager and Salesperson
Parkland Products Ltd
11.2001 - 10.2010
CRM Database Manager
Deloitte
07.2000 - 07.2001
Database Administrator
Power New Zealand
06.1998 - 07.2000
Bachelor of Commerce - Marketing And International Business
University of Auckland
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