Laura Fisher
Whangarei
Summary
Reliable business professional with experience in marketing management, process improvement and administrative and financial assistance. Proven track record of successfully streamlining business operations and reducing costs. Adept at analyzing data to identify trends and developing strategies to improve efficiency. Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth. Strong focus on collaboration, problem-solving, and adapting to changing needs.
Overview
5
5
years of professional experience
Work History
Social Media Marketing Manager
LouGeorge
08.2024 - Current
- Managed social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates and sales with the creation of compelling and visually appealing content.
- Implemented consistent sharing of valuable content that resonated with the target audience.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Increased website traffic through effective content creation and search engine optimization strategies.
Marketing Assistant
J. A. Russell Ltd
01.2022 - 01.2023
- Managed the day-to-day operations of our customer loyalty rewards program enhancing customer satisfaction and retention.
- Streamlined our staff uniform process by working with directors and suppliers to implement an automated online uniform portal providing a solution for storage and stock issues.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Supported content creation for corporate social responsibility initiatives to strengthen brand reputation.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
Lighting Solutions Administrator
J. A. Russell Ltd
01.2021 - 01.2022
- Organized workflow and delegated tasks effectively to ensure timely project completion without compromising quality.
- Provided accurate daily reporting to ensure the team was on achieving their KPIs.
- Implemented new categories for our reporting fields for increased reporting accuracy.
- Supported the testing, use, and release of an in-house design platform, Plan2Site, by identifying areas of improvement and providing basic residential lighting designs and specs.
- Served as a liaison between departments, fostering open communication channels that improved overall organizational function.
Reception Administrator
New Zealand Clinical Research (NZCR)
01.2020 - 01.2021
- Supported colleagues through effective communication and collaboration, facilitating smooth daily operations.
- Supported the documentation for Clinical Trials by creating, maintaining, and filing all participants’ clinical records.
- Collaborated with team members on various projects to enhance overall productivity within the workplace.
- Liaised with internal and external stakeholders to support the company’s amalgamation from Auckland Clinical Studies to New Zealand Clinical Research.
- Provided exceptional customer service while greeting visitors, determining their needs, and directing them accordingly.
- Maintained H&S protocols during COVID-19 by screening participants before entry and completing legal documentation for every visitor.
Education
Bachelor of Business - Human Resource Management And Employment Relations
Massey University
Extramural11-2026
Diploma - Human Resources Management
Upskillist
10-2024
Certificate - First Aid Level 2
Hato Hone St John
01-2024
Certificate in Privacy101, Privacy in Schools, Health101 & Privacy Breach Reporting -
Privacy Commission
01.2023
NZQA Level 3 -
Mount Maunganui College
01.2017
Skills
- Customer engagement
- Social media marketing
- Event coordination
- Data entry
- Microsoft Office Suite expertise
- Excellent administrative abilities
- CRM system expertise
- Xero, Pronto & MYOB expertise
- Problem resolution
- Attention to detail
- Flexible and adaptable
- Excellent communication
Additional Work History
Reception Administrator | New Zealand Clinical Research | 2020 - 2021
Medical Receptionist | The Heart Group | 2021
Medical Receptionist | Symonds Street Medical Centre | 2020
Administration & Accounting Assistant | Gate & Garden | 2020
Medical Secretary | Eye Institute | 2019-2020
Sales Representative | Classic Holidays | 2017
Sales Representative & Merchandiser | Cool & Fresh | 2016
Merchandiser | Crossmark | 2016
Timeline
Social Media Marketing Manager
LouGeorge
08.2024 - Current
Marketing Assistant
J. A. Russell Ltd
01.2022 - 01.2023
Lighting Solutions Administrator
J. A. Russell Ltd
01.2021 - 01.2022
Reception Administrator
New Zealand Clinical Research (NZCR)
01.2020 - 01.2021
Bachelor of Business - Human Resource Management And Employment Relations
Massey University
Diploma - Human Resources Management
Upskillist
Certificate - First Aid Level 2
Hato Hone St John
Certificate in Privacy101, Privacy in Schools, Health101 & Privacy Breach Reporting -
Privacy Commission
NZQA Level 3 -
Mount Maunganui College
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