Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Laura Mortimer

Tauranga,BOP

Summary

Dynamic visual merchandising professional with a proven track record at H&M, excelling in strategic planning and team leadership. Adept at enhancing customer engagement through creative displays and effective training. Recognized for optimizing store performance and achieving KPIs, while fostering collaboration and empowering team members to reach their full potential.

Overview

21
21
years of professional experience

Work History

New Enquiries and Developments Team

Beststart
Tauranga, BOP
01.2024 - Current
  • Handled inquiries from families exploring ECE options through various platforms including email and live chat.
  • Enabled 170 centres across New Zealand to enhance enrolment rates and achieve established KPIs.
  • Optimizing workload and timeframes to achieve successful response rate.
  • Collaborating as a team to develop enhanced strategies for measuring productivity and inquiry metrics
  • Assisted with customer requests and answered questions to improve satisfaction.

Visual Merchandiser & Leadership Team Member

H&M
Tauranga, BOP
02.2019 - 01.2024
  • Maintain up-to-date product knowledge, anticipate customer needs, and educate the store team.
  • Ensured high-quality product presentation aligned with company vision and sales strategy.
    Executed campaigns and promotions, including effective window displays.
    Maintained indirect customer service standards to enhance overall commercial appeal.
  • Facilitated weekly leadership planning meetings to address store objectives.
    Analyzed budgets, rosters, commercial handbooks, KPIs, spreadsheets, and sales reports for strategic decision-making.
    Established four-week advance plans to maximize efficiency in staffing and resource allocation.
    Identified priority areas to enhance performance during challenging times.
  • Conduct daily floor walks and assessments to evaluate store commerciality and customer shopping experience
  • Collaborate closely with the Store Manager to deliver visual training for Department Managers and the wider team.
  • Fostered team building to enhance collaboration and performance.
    Boosted morale through recognition and support initiatives.
  • Focused on forward-thinking approaches in visual merchandising to elevate customer engagement.
    Maintained exceptional presentation standards to set brand apart from competitors.
    Developed creative strategies to optimize retail experiences for customers.
  • A leader manages people and their expectations. I evaluated and developed the team with their visual skills, and identifying potential talent and providing daily feedback were important.
  • Member of the Health and Safety Committee, and First Aider.
  • Performed various administrative duties to enhance store performance.
    Oversaw opening and closing routines.
  • New store openings for both Farmers and H&M.

Visual Merchandising Manager

Farmers
Tauriko, Tauranga BOP
10.2017 - 02.2019
  • Collaborating closely with the Store and Regional Manager, alongside managing a team of merchandisers.
  • Created cohesive displays that highlighted products, maximized space, and reinforced brand identity.
  • Coordinating closely with store key performance indicators and sales plans.
  • Weekly workload planning, as well as planning for the new season execution and floor layouts, is necessary to distinguish between brand identities. Planning signed off by the Regional Visual Merchandising Manager.
  • Regional training for New Season - coordinating with fellow VMMs and National office staff to approve New Season setups implemented at store level throughout country.
  • Training and development: identifying and nurturing upcoming talent.
  • Customer engagement, both direct and indirect.

Visual Merchandiser

Farmers
Tauranga CBD, BOP
10.2013 - 10.2017

Sales Advisor

H&M
, Glasgow & Edinburgh
06.2004 - 08.2013

Education

Bachelor of Arts - FINE ART

The University of Edinburgh
Edinburgh
06.2012

Skills

  • Organizational skills
  • Time management
  • Empowerment and training
  • Adaptability
  • Creativity
  • Strategic thinking
  • Leadership
  • Communication

Affiliations

  • Moved to New Zealand in 2013, having met my partner in Edinburgh
  • Built a home in 2019 before becoming a mum to a gorgeous 4-year-old girl
  • Passion for art, books, good food, and horror movies
  • Definitely prefer the New Zealand winter over summer

Timeline

New Enquiries and Developments Team

Beststart
01.2024 - Current

Visual Merchandiser & Leadership Team Member

H&M
02.2019 - 01.2024

Visual Merchandising Manager

Farmers
10.2017 - 02.2019

Visual Merchandiser

Farmers
10.2013 - 10.2017

Sales Advisor

H&M
06.2004 - 08.2013

Bachelor of Arts - FINE ART

The University of Edinburgh

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Laura Mortimer