Laura Potter

Brands: Vodafone NZ, L'Oreal, DoorDash, LVMH, Vero, Flooring Xtra

Reporting into the Managing Director, leading the Agency team to delivering best in class client service on flagship accounts and across a diverse range of clients in the technology, luxury, FMCG and Insurance categories.

Brands: ANZ Bank, Hewlett Packard

Supporting the Business Director in delivering all media for ANZ Bank and oversaw a dedicated team of specialists, providing leadership and guidance, while also nurturing the professional growth of two direct reports (Account Manager and Media Assistant).

Brands: Warner Bros. UK, Canon Europe & New Business

Spearheaded the strategic development and execution of media campaigns across all divisions of Warner Bros., including Theatrical releases, Home Entertainment, TV & Catalogue product, HBO TV product, and Harry Potter Studio Tour marketing.

Prior to relocating to New Zealand, I provided planning and project management support to multiple client teams and new business efforts.

Brands: Universal Pictures, NBC Universal TV, Entertainment Film Distribution

Formulating campaign strategy, leading the briefing of internal media planner-buyers and external media owners, as well as other key stakeholders, to ensure that all plans are delivered on time and on budget.

Brands: Hit Entertainment, Flair Leisure Products, MGA Entertainment & New Business

Working with the Head of Planning to manage key agency accounts within the Toys and Games sector.

Providing DVD Marketing support, contacting media and press representatives, drafting press releases and compiling information for promotional material, as well as assisting on a location shoot.