Lauren Brokenshire

- Leading campaigns and projects from start to finish

- Producing and developing high quality messaging frameworks to go across multiple channels

- Ensuring content going live in New Zealand was culturally appropriate

- Pitching the business on various occasions

- Helping shape and develop NZ focussed briefs

- Helping our clients move toward/into a digital first landscape

- Liaising and creating relationships with key clients

- Reporting in to Creative Group Head

- Creating and developing ideas that cut through the 'norm' across multiple clients

- Creating relationships with key clients

- Developing the messaging framework across multiple clients

- Ensuring all copy across campaigns and clients was high quality

- Developing 'award winning' creative

- Reported in to Creative Director (Direct Report) and Chief Creative Officers

Key Projects

Enjoy The View - New Zealand Police

This campaign was designed to encourage people to slow down over the long weekend. We created a 360° Social Post that surprised viewers, with a crash among a beautiful landscape. This was accompanied by a radio campaign, and full page newspaper spread. The Radio won People's Choice at the 2021 Orca Awards and Finalised in 6 categories at Axis across Radio, Print and Integrated.

Pin a Million - Air New Zealand

Pin a Million was Air NZ's biggest giveaway to date. We created a microsite in which our audience could explore the world, and pin the days location based on the clue of the day. We also developed a campaign to support and promote the interactive site across both digital and social. We had over 612,860 unique visits to the page, making it the second most visited Air NZ page, after the home page.

Savey Meal Bot - Pak n Save

We created an AI Recipe Generator, designed to use up all the ingredients in your fridge, and save you money. You just input any food you have, and it creates a recipe using Chat GPT all in Stickman's beloved tone of voice.

saveymeal-bot.co.nz

Rārangi Kai - Four Square

The best way to learn a language, is to incorporate it into your every day life. For Te Wiki o te Reo Māori we created a webapp which helped you translate your shopping list into te reo Māori. Leading with te reo Māori first, it's the perfect companion to learn while you shop.

rarangikai.foursquare.co.nz

Spoiler Alert - Young Lions

In 2023, I won Gold for New Zealand in the Young Lions Aotearoa competition. The brief was to get people to commit to giving $10 a month to SpringBoard a children's charity. We decided to spoil popular shows so you could cancel that subscription, and instead subscribe to a child's future instead. The copy in our execution got special accolades from the panel of judges.

- Developing ideas that garnered attention, and would cut through other creative in the market

- Creating high quality copy for campaigns across multiple channels

- Creating relationships with clients

- Reporting into Creative Director (Direct Report) Executive Creative Director and Chief Creative Officer

Kupu V2 - Spark

After the initial development of the Spark Kupu app, we added a 'Stories' feature to the app. This feature allowed people to take multiple photos, and tell a story using single words. We also built a campaign across TV, Social and Digital channels to support the new development in the app.

Every Dog has its Ad - Puppo (Pedigree)

We created an Ad for every dog in New York. That's 100,729 unique ads. And we couldn't have done it without the algorithm we built. This algorithm took a publicly available spreadsheet of all registered dogs in New York, analysed their name, age and breed and associated likely needs to the dog. It then generated a completely unique headline for that dog, letting them know Puppo also had a completely unique food combination for that dog. This campaign was also supported by social.