Laykanne Coetzee

• Lead the group of hotels (3 locations) through a comprehensive rebranding process, which involved the creation of new assets, a complete revamp of websites for all 3 properties as well as the group website, innovative room amenity designs, marketing collateral, campaign assets and bringing all social media platforms to life in the new brand.
• Managed signage projects across all 3 properties which included site visits, design preparation and overseeing installation.
• Lead the design and development of two distinct brands within the JetPark Auckland property. Primarily the Flying Fish Restaurant logo, elevating an award-winning eatery; and secondly, the logo for The Lateurlere Bar, a newly opened upmarket mar.
• Collaborated closely with a skilled videographer to create a captivating brand video commemorating 25 years. This included gathering essential collateral, actively participating on-site during production and contributing to content edits.
• Created artwork for product packaging and promotional materials, including backdrops and brand assets for hospitality Expo's and events.
• Developed original designs for print media (both in-house and external suppliers), magazines, newspapers and digital outlets.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Lead marketer on all online and print campaigns and liaised directly with the DOSM.
• Planned and carried out two impressive events at the Auckland property: a successful fundraiser for Pink Ribbon with an elegant high tea, and played a key role in organizing the hotel's notable 25th-anniversary dinner.
• Managed websites for all three properties and the central holding site, overseeing tasks such as updating content, prepping new imagery, collaborating with the development team to design improved user interface (UI) layouts for both desktop and mobile platforms, all aimed at boosting traffic and enhancing the user journey.

Responsibilities Included:

• Built expertise in Adobe Photoshop, Illustrator, InDesign, Adobe XD, Figma, and Canva.
• Collaborated with other designers to create visually appealing graphics for range of print and digital media.
• Creating engaging digital and print content and brand collateral to effectively drive brand awareness and generate leads for CGA.
• Design and adapt marketing concepts and materials for the marketing and sales teams across the globe. This includes but is not limited to ads, e-books, prospectus, one-pagers, brochures, digital images, exhibition assets and more.
• Conceptualize and develop the UX & UI design of new website components for the tech team to code and implement.
• Assisted with website and blog updates via Storyblok.
• Determined marketing and design vision with marketing teams for graphic design projects.
• Work closely with the marketing team, stakeholders and the Creative Lead to produce content that elevated the CGA brand.
• Participated and contributed in brainstorm sessions to help develop brand insights and trends.
• Developed creative design for print materials, brochures, banners, and signs.

Responsibilities involve:

• Consulted with clients to define design requirements and manage product development projects.
• Created brands by designing cohesive looks between logos and design collateral based on a concept.
• Used Adobe Software such as Illustrator, Photoshop, InDesign and XD to create images and layouts (Print and Digital based).
• Met with clients to gather requirements and outline websites.
• Developed website layouts and unique branded looks for multiple projects.
• Created and improved visual designs to catapult websites forward in terms of looks and usability.
• Formatted print and web application designs for projects with varying specifications.
• Maintained company websites updating with new products and corporate announcements as necessary.
• Used effective web design skills and techniques to successfully communicate mission and values of organization.
• Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
• Created Website Information Architecture documents for web-based projects including wireframes + basic prototyping.
• Basic CSS & HTML creation and development

Notable contributions:

• Assisted the managing director with quoting and invoicing on a monthly basis.
• Liaising with developers on improving websites for mobile and to improve the user experience while keeping the design in line with current trends.
• Managed the entire print department of the company. This included initial quoting, designing and prepping approved artwork for clients and liaising with suppliers on materials.

Responsibilities involved:

• Managing of the entire store
• Supervise cash-up at the end of the work day (Hands on experience).
• Basic designing of collateral items for multiple companies based on briefs supplied (Coral Draw experience).
• Liaising with print suppliers on print materials and processing.
• Assisting companies with wide format printing

Notable contributions:

• Worked closely with the owner of the store on store processes and managing of the store.
• Worked with the manager of a second store and worked together on multiple mass printing jobs where outsourced expertise was required.
• Trained new staff
• Managed cash-ups, finances and petty cash and deposits with the banks.