Leah Swan
Alberttown,Wanaka
Summary
Experienced social media marketer and coordinator with a background in hairdressing, business ownership, and designing/manufacturing sunglasses. Skilled in social media management, content creation, and driving engagement. Proven ability to boost brand awareness, increase follower engagement, and drive sales through strategic marketing campaigns.
Excellent communication skills and a passion for creating compelling content. Excited to leverage my expertise in the real estate industry.
Overview
11
11
years of professional experience
Work History
Eyewear Designer and Production Manager
Raven and Blondie Ltd
Albert Town, Wanaka
11.2022 - Current
- Researched market to determine appropriate prices for designs and products.
- Reviewed, edited and applied style rules to design, complying with company guidelines.
- Collaborated with cross-functional teams including product developers, copywriters, and freight forwarders throughout the entire product cycle.
- Attended design shows and reviewed magazines to better understand consumer trends.
- Researched industry trends in digital media, technology, and web design.
- Created product designs in alignment with specifications.
- Suggested and implemented strategies and tactics to promote designs on social media.
- Independently learned to use programs such as Klavio for email marketing and Canva for social media design
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Directed social media and digital marketing strategy and initiatives to promote brand building, customer retention and revenue-focused activities.
- Created engaging content for multiple social media platforms, such as Instagram, Facebook, and Tiktok.
- Successfully organised and executed social media competitions resulting in increased follower engagement and driving sales growth.
Hairstylist
Self employed
Albert Town, Wanaka
06.2020 - Current
- Completed day-to-day duties accurately and efficiently.
- Maintained updated knowledge through continuing education and advanced training.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Managed social media accounts, analyzed data and metrics, implemented marketing strategies.
- Created a thriving, fully booked business
Hairstylist
Self employed
, Wanaka
01.2016 - 01.2020
- Provided Mobile hair services within the wedding industry.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Maintained updated knowledge through continuing education and advanced training.
- Worked with cross-functional teams to achieve goals.
- Planned and completed group projects, working smoothly with others.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
Real Estate Salesperson
Ray White
, Dunedin
01.2013 - 01.2015
- Showed residential properties and explained features, value and benefits of available homes.
- Organized open houses and other events to generate interest in listed properties.
- Applied various methods to build client base, including networking, email and social media.
- Drafted Contracts And Sales and purchase agreements.
- Advertised properties to general public via networking, brochures, ads and multiple listing services to maximize exposure.
- Served as local real estate expert, advising customers on market dynamics and home prices.
- Analyzed local market trends in order to provide accurate information to clients regarding their real estate investments.
- Created marketing materials such as flyers, brochures, postcards and emails to promote properties.
- Provided excellent customer service throughout the entire real estate transaction process from start to finish.
- Generated leads through referrals from past customers or contacts within the community.
- Utilized social media platforms such as Facebook, Twitter and Instagram to advertise properties.
- Attended networking events to increase visibility among potential customers.
- Performed comparative market analysis reports for clients considering buying or selling a home or investment property.
Education
Real Esrate Salesperson Level 4 - Real Estate
Open Polytechnic
Dunedin, NZ12-2014
Level 4 Certificate - Hairdressing
Headquarters Hairdressing Academy
Dunedin, NZ12-2004
Skills
- Promotional Campaigns
- Content Creation
- Brand Promotion
- Market Research
References
References available upon request.
Timeline
Eyewear Designer and Production Manager
Raven and Blondie Ltd
11.2022 - Current
Hairstylist
Self employed
06.2020 - Current
Hairstylist
Self employed
01.2016 - 01.2020
Real Estate Salesperson
Ray White
01.2013 - 01.2015
Real Esrate Salesperson Level 4 - Real Estate
Open Polytechnic
Level 4 Certificate - Hairdressing
Headquarters Hairdressing Academy
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