Leanne Bullick

Driving domestic revenue through awareness and conversion campaigns across traditional and digital marketing.

• Management of integrated retail/sale campaigns across digital and traditional channels resulting in consistent positive ROI of at least 20:1
• Management of digital consideration campaigns which drives destination consideration and conversion for targeted region
• Led development of new eDM template resulting in increased CTR leading to more flight searches and ability to build larger audience pools for conversion remarketing
• Currently leading customer research project which will result in insights to inform pricing and marketing messaging
• Management of annual domestic marketing budget

Overseeing BTL marketing to ensure consistency in Airpoints brand and messaging and working with Partner Managers to plan data-driven activity for Airpoints partners.

• Developed agile and efficient ways for Digital and Direct Marketing and Loyalty Products teams to work together. This improved briefing, deadline and communications efficiencies for these teams.
• Managed first Airpoints Good Times multi-partner campaign working with multiple internal and external stakeholders to create different channels and to develop template for future campaigns.

Driving Beauty revenue through retail and loyalty campaigns.

• Led catalogue and retail campaigns from shooting products through to management of all marketing elements (traditional and digital).
• Utilised Farmers Club data to achieve 6% increase in sales for a Goodness product.
• Successfully delivered May 2017 One Day Sale which achieved a 12% uplift in sales against 2016.

Driving Glentel revenue through marketing the Tbooth (mobile phone retailer) brand, with two direct reports.

• Managed a large-scale nationwide OOH 'Back to School' mall campaign, driving foot traffic into stores.
• Mentored and developed two direct reports who were promoted when I left.

Raising funds and awareness of Farmers’ five chosen charities by educating customers through on and offline channels.

• Management of sponsorship campaigns through in store activations, traditional and digital marketing.
• Development of online content for the 'Supporting our Community' page.
• Winner of the 2015 TVNZ NZ Marketing Award for the Breast Cancer Campaign which increased the dollar amount raised for the charity by Farmers by 250% YoY.
• Managed the first ‘Caring Connections’ Hospice campaign which raised over $600,000 and exceeded funds raised by any previous Farmers charity campaigns.
• Re-branded the Farmers Santa Parade including new creative across the website and marketing material.

• Marketing Coordinator, Business School
• Further details of earlier roles are available on request.

• Internal Communications Coordinator
• Further details of earlier roles are available on request.

• Marketing Assistant
• Further details of earlier roles are available on request.