Lee-Anne Perumal

• Client relationship building and management
• Client strategy development and implementation utilising agency resources
• Budget development and management
• Agency resource planning and management
• Client and agency reporting and presentations

Key clients / Industries: Brand South Africa, Airports Company SA, IDC, Film and Publication Board SA

Accomplishment: Development and implementation of World Economic Forum in Switzerland and Develop and implement strategies, creative services and event management of the BRICS Summit in SA

• Independent management of multiple clients
• Client relationship management on all management levels
• Traffic and Production requirements (sourcing, raising production costs, implementation, scheduling of creative resources)
• Project and campaign management from start to finish

Key clients / Industries: Financial sector, Ernest and Young, KFC

Accomplishment: Design and implement the 1st rollout of KFC concept stores

• Strategic involvement and implementation of all client briefs
• Client relationship building on all levels
• Daily management of client accounts
• Weekly status reports and monthly reporting
• Working independently

Key clients / Industries: Financial sector, Power and Energy, Transport

Accomplishment: Successful education drive on the implementation of the power grid loadshedding concept

• The daily management of ATL & BTL campaigns across Multiple brands in the Nestlé Portfolio
• Integration and management between multiple departments and various Partner agencies to deliver fully integrated services across the Nestlé Portfolio
• Digital experience includes fully integrating ATL activities on all social media and digital platforms through our Community Management team

Key clients / Industries: Nestlé Portfolio and pharmaceuticals

Accomplishments: Various successful campaigns and product launches across the Nestlé Portfolio

• Monthly management of Vodacom Shop look and feel
• Develop, manage and execute marketing plans per retail channel
• Manage projects and through the line campaigns in terms of in-store POS
• Maintain the Vodacom brand image and CI, ensuring that retail channels align to the master brand
• Develop and manage all digital content within the Vodacom shop retail space.

• Manage the Vodacom Retail Point of Sale Portfolio
• Campaign development and roll out into all Vodacom stores and retailers nationally
• Vodacom store layout and collateral including all new stores as well as all Vodacom store revamps
• Special projects worked on include the re-launch of m-pesa Financial Services and Voucher Cloud.

• Experience includes TV, radio, print, below the line elements
• Day-to-day running and maintenance of portfolio of clients.
• Responsibilities include attending client meetings, recordings, TV and photographic shoots taking briefs, execution from start to finish especially campaign-based projects, managing process, delivering. general day-to-day administration.

Key clients / Industries: Motor industry, Nestlé Coffee & Cereals, L’Oreal and Maybelline