Lena Sakalian-Black
Oamaru
Summary
Creative person with eye for detail and passion for crafting digital media. Skilled in both French and English, holding both nationalities. Effective and organised person with a strength in communicating digitally and in person. Enjoys creating fun and relevant content which drives consumer engagement and social media following. I'm eager to learn, am a friendly and enthusiastic person who works well in a team, seeking the best outcome for the company.
Overview
6
6
years of professional experience
Work History
Social Media Content Creator
North Otago Rugby Football Union
04.2023 - Current
- Managed content across multiple platforms for widest audience reach.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Promoted and marketed works through social media platforms.
- Created digital content for social media (i.e, reels, highlight videos, graphics)
- Edited videos and photos
- Took professional sports photos
- Managed communications online
- Worked within a social media team, effectively communicated plans and ideas
- Applied recent knowledge learnt from degree
- Came up with innovative ideas to drive follower engagement
Retail Worker
Style358
01.2021 - 02.2021
- Replenished sales floor merchandise and organized shelves, racks, and bins for optimal appearance.
- Greeted customers, helped locate merchandise, and suggested suitable options.
- Helped customers complete purchases, locate items, and join reward programs.
- Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
- Balanced and organized cash register by handling cash, counting change, and storing coupons.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Drove customer loyalty and consistent sales through friendly service and knowledgeable assistance.
- Maintained tidy and organized store environment to comply with cleanliness standards.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Assisted customers with prompt and polite support in-person and via telephone.
Part Time Waitress
Portside Restaurant
01.2018 - 04.2020
- Remained calm and poised when dealing with difficult customers or during busy shifts.
- Kept server areas clean and stocked to increase efficiency while working tables.
- Greeted new customers, discussed specials, and took drink orders.
- Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
- Bussed and reset tables to keep dining room and work areas clean.
- Used cash registers and credit card machines to cash out customers.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Folded napkins and prepared silverware sets to provide adequate supply for host station.
- Bussed tables during busy periods to assist staff and quickly turn over tables.
Education
Bachelor of Arts - Communications, Global Studies, Marketing
University of Otago
Dunedin, NZ2024
High School Diploma -
Saint Kevin's College, Oamaru
Oamaru11.2020
Skills
- Audience Engagement
- Video Editing
- Media Production
- Content Scheduling
- Promotional Video Development
- Design Collaborating
- Innovation of Creative Ideas
- Email Communication
- Written and speaking skills in French and English (currently learning Spanish)
- Effective communicator
Additional Information
I speak both French and English fluently, growing up in France and having lived in New Zealand for the last 6 years for my schooling. I am good with technology, editing software and also skilled with a camera. I understand the current popular trends in the media industry, and am effective in targeting them. I am eager to learn and gain more experience and knowledge in the industry.
Languages
French
Native or Bilingual
English
Native or Bilingual
Timeline
Social Media Content Creator
North Otago Rugby Football Union
04.2023 - Current
Retail Worker
Style358
01.2021 - 02.2021
Part Time Waitress
Portside Restaurant
01.2018 - 04.2020
Bachelor of Arts - Communications, Global Studies, Marketing
University of Otago
High School Diploma -
Saint Kevin's College, Oamaru
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