Leonie Allen
Nelson
Summary
Accomplished Art Gallery Owner & Director with a proven track record, adept in artist engagement and curatorial expertise. Excelled in leveraging social media marketing to enhance gallery visibility and foster a community of art enthusiasts. Skilled in event organisation, significantly boosting brand awareness through meticulously planned gallery events.
Overview
12
12
years of professional experience
Work History
Art Gallery Director
Parker Gallery
11.2016 - Current
- Successfully owned and operated a dealer art gallery for over 8 years.
- Developed strong relationships with artists, collectors, and art enthusiasts to foster a loyal community around the gallery.
- Maintained a user-friendly website with up-to-date information on current exhibitions, events, and available artworks for purchase.
- Provided exceptional customer service by assisting clients in selecting artwork based on their preferences and budget considerations.
- Utilised social media platforms effectively to promote upcoming events and highlight new acquisitions, a wider audience base for the gallery's offerings.
- Organised successful gallery events such as openings, artist talks, and events to increase foot traffic and build brand awareness.
- Developed relationships with local tour operators, to capitalise on international travellers and visiting cruise passengers.
Art Gallery Manager
Craig Potton Gallery
01.2013 - 10.2016
- Assisted in setting up the gallery from its inception, creating branding, setting up the POS system, website & social media.
- Managed marketing and advertising, including representation in local travel guides, the newspaper and online travel databases.
- Supported the Gallery Directors in overseeing day-to-day operations, ensuring smooth functioning of the gallery/retail space.
- Worked with clients to create bespoke photographic products, including large-scale installations.
Education
Advanced Diploma of Art & Creativity -
School of Art & Creativity
Wellington, NZ06-2006
Bachelor of Arts - Psychology & Sociology
Victoria University of Wellington
Wellington, NZ12-2002
Skills
- Artist Engagement
- Curatorial expertise
- Client acquisition
- Art handling
- Event organisation
- Website management
- Social media marketing
- Exhibition planning
Timeline
Art Gallery Director
Parker Gallery
11.2016 - Current
Art Gallery Manager
Craig Potton Gallery
01.2013 - 10.2016
Advanced Diploma of Art & Creativity -
School of Art & Creativity
Bachelor of Arts - Psychology & Sociology
Victoria University of Wellington
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