Letticia Papps
Auckland,New Zealand
Summary
Results-driven marketing professional with over ten years of experience in developing innovative, data-driven campaigns. Specializes in enhancing brand visibility and fostering community engagement through strategic partnerships and creative content. Proven track record in managing complex projects and adapting strategies to dynamic environments for impactful outcomes.
Overview
13
13
years of professional experience
4
4
Certifications
Work History
Campaign and Projects Marketing Manager
Auckland University of Technology
Auckland, New Zealand
01.2020 - Current
- Led the development and executed targeted marketing campaigns and projects to enhance student recruitment and engagement.
- Managed project timelines and deliverables for various marketing initiatives, ensuring alignment with institutional goals.
- Executed email marketing campaigns with consistent high open rates, driving engagement among target audiences.
- Collaborated with internal stakeholders and external suppliers to enhance campaign effectiveness.
- Adapted marketing strategies to navigate Covid disruptions and achieve campaign objectives.
- Managed end-to-end marketing for AUT LIVE, transitioning from in-person to online format rapidly. Achieved record attendance of 2,400+ for online event in 2020; 4,200+ pre-registrations in 2021; and 6,500+ total registrations in 2023.
- Redesigned recruitment marketing plan to shift focus from in-person to digital engagement, increasing social channel followers by 30-40%.
- Developed and launched TikTok strategy, executing first paid campaign achieving 1.2 million views.
- Created diverse content targeting Māori and Pasifika audiences, enhancing connection with future student market.
Marketing Executive
Tātaki Auckland Unlimited
, New Zealand
01.2018 - 01.2020
- Executed marketing campaigns supporting Economic Development's regional marketing objectives.
- Served as marketing lead on multiple projects aimed at enhancing small business viability.
- Spearheaded success stories campaign, resulting in 40% increase in Regional Business Partner form submissions.
- Marketing lead for Power Rangers Traineeship programme to profile talents and job opportunities within the screen sector.
- Led the development and marketing of the Auckland Showreel, aimed at attracting international screen executives to film in Auckland, New Zealand.
- Developed impactful content for Smart Move LinkedIn page, boosting follower engagement by 40%.
- Honored with three Value Awards for exemplary teamwork, commitment to diversity, and outstanding contributions.
- Partnered with wider Marketing and Communications team to implement strategies promoting economic growth.
Marketing Assistant
Restaurant Brands
, New Zealand
08.2016 - 01.2018
- Led the internal marketing communications for 200+ stores across KFC, Carl's Jr, and Pizza Hut.
- Played a lead role in maintaining Carl's Jr. VIP loyalty program, collaborating with influencers to generate social content and distribute monthly emails.
- Created marketing collateral for local store initiatives, driving significant sales growth.
- Significantly contributed to social media content strategy and creation for Starbucks.
- Coordinated logistics, developed marketing materials and maintained relationships with key sponsors.
Account Executive
APN Outdoor
05.2013 - 08.2016
Education
Bachelor of Communications -
Auckland University of Technology
AucklandSkills
- End-to-end campaign management
- Strategic marketing planning
- Project management and analysis
- Relationship management with stakeholders
- Influencer collaboration
- Social media strategy
- Email marketing initiatives
- Content creation and curation
- Financial planning and analysis
Affiliations
Marketing Association
Certification
Aspire Leader Development Programme
Timeline
Campaign and Projects Marketing Manager
Auckland University of Technology
01.2020 - Current
Marketing Executive
Tātaki Auckland Unlimited
01.2018 - 01.2020
Marketing Assistant
Restaurant Brands
08.2016 - 01.2018
Account Executive
APN Outdoor
05.2013 - 08.2016
Bachelor of Communications -
Auckland University of Technology