Liam Edkins
Auckland CBD
Summary
Strategic and commercially minded Media Planner with 6+ years of experience planning, delivering, and optimising media campaigns. Skilled at blending data, creativity, and audience insight to build excellent audio strategies. Confident communicator with strong collaboration and problem-solving ability.
Results-driven planning professional with extensive experience in strategic project management and resource allocation. Proven ability to collaborate effectively with cross-functional teams to achieve organizational goals. Strong analytical skills and adaptability ensure successful navigation of changing priorities. Known for reliability, excellent communication, and strategic thinking.
Overview
7
7
years of professional experience
Work History
Senior Planner
The Radio Bureau
11.2022 - Current
- Plan and deliver integrated media campaigns aligned with client objectives.
- Track delivery across platforms and implement performance optimisations.
- Present strategy, insights, and performance updates to clients and internal teams.
- Manage media partner bookings and ensure smooth creative asset delivery.
- Collaborate with sales, production, and marketing teams to improve workflow.
Planner
The Radio Bureau
11.2020 - 10.2022
- Built data-informed media plans using audience and performance tools.
- Tracked campaign performance and adjusted schedules where needed.
- Coordinated WIPs, documentation, and timelines across multiple projects.
- Delivered actionable insights during post-campaign reviews.
Sales Coordinator
The Radio Bureau
06.2018 - 10.2020
- Coordinated campaign logistics from brief through to completion.
- Managed documentation, reporting, and media schedule updates.
- Supported planners and sales teams with asset delivery and partner communication.
Education
Bachelor of Communications -
Auckland University of Technology
01.2016
Skills
- Technical: GfK Probe, CRM, Advantage, Microsoft Office Suite (Excel, PowerPoint, Word)
- Soft: Clear communication, analytical mindset, organised, proactive, collaborative
- Client relationship management
- Stakeholder Engagement & Brief Management
- Reporting & Performance Analysis
- Campaign Planning & Strategy
- Budget Oversight & Forecasting
- Audience Analysis & Media buying
- Campaign performance tracking
- Integrated media planning
Accomplishments
Radio Awards Sales Team of the Year 2018, 2019 & 2020.
Timeline
Senior Planner
The Radio Bureau
11.2022 - Current
Planner
The Radio Bureau
11.2020 - 10.2022
Sales Coordinator
The Radio Bureau
06.2018 - 10.2020
Bachelor of Communications -
Auckland University of Technology
Core Strengths
- Channel-Agnostic Media Planning
- Campaign Delivery & Performance Tracking
- Media Owner & Client Communication
- Audience Insights & Data Interpretation
- WIP Coordination & Workflow Organisation
- Post-Campaign Reporting & Insights
- Cross-Team Collaboration