Liam Rous
Auckland
Summary
Innovative Brand Manager with 3+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Skilled at analysing market trends and consumer needs to develop highly effective, targeted marketing campaigns.
Overview
3
3
years of professional experience
Work History
Spirits Brand Manager
Hancocks - Wine, Spirits & Beer Merchants
07.2023 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
Wine Brand Manager
Hancocks - Wine, Spirit & Beer Merchants
08.2021 - 07.2023
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Developed and executed branding campaigns to educate target audiences.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Researched and identified new opportunities for product and brand development.
Education
Bachelor of Arts - Business - Marketing Major
Auckland University of Technology
Auckland, NZ08.2021
Skills
- Market Analysis
- Market Trends Analysis
- Sales Support
- Brand Planning
- Promotional planning
- Salesforce CRM Software
- Budget Forecasting
- MS Office Suite
- Budgeting and Allocation
- Price Structuring
Timeline
Spirits Brand Manager
Hancocks - Wine, Spirits & Beer Merchants
07.2023 - Current
Wine Brand Manager
Hancocks - Wine, Spirit & Beer Merchants
08.2021 - 07.2023
Bachelor of Arts - Business - Marketing Major
Auckland University of Technology
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