Lichan Huang
North East Valley,New Zealand
Summary
Dynamic product management professional with a proven track record at Wenzhou Yiming Food Co., Ltd., where I drove product development and market analysis, leading to over four million in sales. Skilled in strategic planning and customer engagement, I excel at transforming insights into innovative solutions that enhance market presence.
Overview
6
6
years of professional experience
Work History
Product Manager Assistant
Wenzhou Yiming Food Co., Ltd.
Wenzhou, China
06.2022 - 02.2025
- Developed probiotics, milk powder, children's milk, and fresh cheese products, achieving sales exceeding four millions.
- Enhanced market insight by analyzing over a hundred products, identifying market opportunities, and focusing on product strength.
- Implemented marketing strategies that increased store sales by 30% month-on-month.
Vice President
Spark Volunteer Association Public Welfare Organization
, Wenzhou
10.2018 - 09.2020
- Developed and executed strategic plans to support the vision of the organization.
- Implemented policies to improve organizational effectiveness and compliance.
Education
M.D. - Marketing
Otago University
Dunedin02.2026
Bachelor of Advertising - Journalism and Communication
Wenzhou University
Wenzhou06.2022
Skills
- Knowledge of product life cycle
- Market analysis
- Product development
- Project management
- Customer engagement
- Strategic planning
- Critical thinking
- Product issue resolution
- Competitive analysis
- Social media marketing platforms and software
- Invoicing using data decision system
- Analyzing products performance
- Shape products from concept to shelf
- Turn customer insights into impactful product innovations
- Collaborate across teams to shape meaningful product solutions
Hobbies and Interests
- Hiking
- Mountain climbing
- Fashion
- Volunteer
- Fishing
- Ball sports
Training
- Marketing, 90
- Advertising Copywriting, 96
- Advertising Strategies, 89
Extracurricular Activities
Served as the Vice President of the Volunteer Association, organized and planned over 20 volunteer events, awarded the title of Most Beautiful Volunteer. Participated in the Golden Pin Award Advertising Design Competition, ranked in the top 5% nationwide.
Awards
- Provincial Government Scholarships
- First-Class Scholarships from Wenzhou University
- Outstanding Student Leader for 3 consecutive years
- Outstanding Graduate of Zhejiang Province
Timeline
Product Manager Assistant
Wenzhou Yiming Food Co., Ltd.
06.2022 - 02.2025
Vice President
Spark Volunteer Association Public Welfare Organization
10.2018 - 09.2020
M.D. - Marketing
Otago University
Bachelor of Advertising - Journalism and Communication
Wenzhou University
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