Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Lilly Rylev

Lilly Rylev

Auckland

Summary

Passionate and results-driven Colour Specialist with 4+ years of retail and training experience at MECCA Brands, delivering exceptional beauty education, customer service, and team support in fast-paced environments. Proven ability to coach peers, identify knowledge gaps, and drive team engagement through expert product knowledge and artistry. I am now seeking to step into an Education Partner role to support grow my expertise, beauty experience as well as MECCA’s growth and inspire excellence across the store network.

Overview

10
10
years of professional experience

Work History

Dual Senior Makeup Specialist/Fragrance Specialist

MECCA Brands
01.2024 - Current

• Deliver expert-level makeup services and product recommendations across Colour, Skin and Fragrance categories


• Mentor new team members on MECCA values, customer service techniques, and product knowledge


• Assist hundreds of customers weekly in a high-volume environment, consistently exceeding sales targets


• Support visual merchandising updates, store events, and training sessions alongside leadership team


• Role model of the MECCA Values and uphold a strong standard of professional presentation and conduct

  • Lead in training sessions to improve product knowledge and upskilling in team.
  • Assessed and resolved client inquiries to enhance customer satisfaction.
  • Supported team in executing daily operations and maintaining workflow efficiency.

Store Host, Colour Specialist

MECCA Brands
08.2020 - Current
  • Proactively assist hundreds of customers a week in a fast paced and high intensity environment by answering questions, providing product expertise and processing sales.
  • Using the MECCA principles and MECCA values such as doing whatever it takes to help customers with their needs and being able to confidently close sales.
  • As a colour specialist, I make customers feel and look their best and provide my specialist expertise to deliver excellent customer service. In my role I excel in makeup applications to all customers and use my expert knowledge to recommend products based on the customers wants and needs.

Model

62 Models
01.2016 - 06.2022
  • Collaborated with photographers to create visually compelling imagery for various campaigns.
  • Demonstrated versatility by adapting to diverse fashion styles and themes during photo shoots.
  • Engaged in regular fittings and rehearsals, ensuring garments fit perfectly before presentations.
  • Maintained professionalism while interacting with clients and team members on set and during events.
  • Developed strong relationships with designers, agents, and industry professionals to enhance career opportunities.
  • • Built confidence in presenting to diverse audiences and maintaining professionalism in varied environments
    • Participated in promotional events which nurtured an early passion for beauty

Key Holder

Smiggle
01.2019 - 08.2020

• Held acting ASM and managerial duties: opening/closing, banking, scheduling, and team leadership
• Trained new staff on store operations and customer engagement techniques
• Delivered strong sales performance and supported visual merchandising rollouts
• Managed stock, rostering, and timesheets while ensuring customer satisfaction remained high

  • Implemented visual merchandising strategies to enhance product displays and drive sales.

Entertainer and Retail Assistant

The Fairy Shop
11.2017 - 02.2019

• Provided themed entertainment and beauty services at children’s events
• Delivered special effects makeup and hosted parties for children aged 2 to 15.
• Balanced entertainment delivery with retail responsibilities during store operations

  • Collaborated with event planners to create memorable experiences and enhance audience satisfaction.
  • Trained and mentored junior entertainers, improving overall performance quality and teamwork.
  • Implemented innovative performance techniques, increasing audience interaction and enjoyment.

Education

Bachelor of Arts - Criminology And Psychology

University of Auckland
Auckland, NZ

High School Diploma -

Western Springs College
Auckland, NZ
11-2018

Skills

    Product & Category Expertise: Skin, Colour, Fragrance
    Leadership & Mentoring Coaching new starters & Up-skilling team in product knowledge Training & assessing colour pipeline team
    Strong Presenter Comfortable leading small and large group trainings
    Digital Tools: MS Teams, Excel, Zoom, Workday, JRNI
    L&D: Knowledge of training design, content delivery, and learner engagement
    Emotional Intelligence Conflict resolution Adaptability in high-pressure settings
    Makeup Artistry Event styling Visual merchandising

Accomplishments

    • MECCA Magic award recipient 2024

    • Colour Specialist (MECCA Certified, 2+ years)

    • NCEA Level 1 Merit Endorsement

    • Trinity College London (Speech & Drama) 2011 & 2012

Timeline

Dual Senior Makeup Specialist/Fragrance Specialist

MECCA Brands
01.2024 - Current

Store Host, Colour Specialist

MECCA Brands
08.2020 - Current

Key Holder

Smiggle
01.2019 - 08.2020

Entertainer and Retail Assistant

The Fairy Shop
11.2017 - 02.2019

Model

62 Models
01.2016 - 06.2022

Bachelor of Arts - Criminology And Psychology

University of Auckland

High School Diploma -

Western Springs College
Lilly Rylev