Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Linda Bercusson

Point Chevalier,New Zealand

Summary

A seasoned leader with a track record of pioneering conservation initiatives, notably with Pacific Whale Fund. Expert in strategic planning and relationship management, I've spearheaded projects from the Arctic to Antarctica, significantly impacting oceanic preservation. My persuasive communication and project management skills have cultivated groundbreaking partnerships and media engagement, driving forward global conservation efforts.

Overview

25
25
years of professional experience

Work History

Chief Operating Officer

Pacific Whale Fund
01.2025 - Current
  • Company Overview: Co-founder of the Pacific Whale Fund, a powerful force for the Pacific Ocean, bringing together passionate individuals, innovative organisations, and visionary leaders on a mission to protect whales and safeguard this critical ecosystem
  • Lead for the Development Team charged with building a self-sustaining Conservation Fund to support ocean ecosystem projects in Polynesia
  • Co-founder of the Pacific Whale Fund, a powerful force for the Pacific Ocean, bringing together passionate individuals, innovative organisations, and visionary leaders on a mission to protect whales and safeguard this critical ecosystem

Director

Stylus Communications
01.2000 - Current
  • Company Overview: Specialist in niche engagement
  • Recent contracts include: developing a range of activities to be carried out in 2020 to further the newly established Pacific-Arctic Partnership between Conservation International and the Government of Iceland;
  • Organising the Pacific Islands Forum Fisheries Agency’s inaugural Pacific Ocean Finance Conference in Fiji;
  • Media lead/logistics manager for the Pacific-Arctic Partnership for 21st Century Fisheries in Reykjavik for Conservation International (2017-2019);
  • Project manager/communications lead for the Tara Project, a series of free public events celebrating Sir Peter Blake’s environmental legacy and the return of his expeditionary boat to New Zealand;
  • Project manager/media and communications lead for Whales in a Changing Ocean, the Pacific region’s first international meeting on the conservation of whales, jointly hosted by the Government of Tonga and SPREP;
  • Engagement, media and communications lead for Sea Change – Tai Timu Tai Pari, an Auckland Council/Waikato Regional Council funded community collaboration to create a marine spatial plan for the Hauraki Gulf
  • Media lead for Conservation International's high profile Oceanscape campaign at the 2012 Pacific Leaders Forum, generating hundreds of stories in 10 days
  • Designer and project manager of the Department of Conservation’s national youth action campaign for the 2010 International Year of Biodiversity
  • Author of three books – Exploring the Hauraki Gulf: From Bream Head to the Coromandel (Craig Potton Publishing 2008); The Hauraki Gulf: from Bream Head to Cape Colville (Shoal Bay Press 1999) and Pohutukawa: Tree of Aotearoa (Tandem Press 1998)
  • Freelance assignments have taken me from Antarctica to Iceland, with a few hot countries in between
  • Specialist in niche engagement

Senior Manager

CI Aotearoa and Center for Oceans, Conservation International
01.2020 - 12.2024
  • Developed projects as geographically divergent as the Pacific Oceanscape and Learning Exchanges with Iceland
  • As part of the Center for Oceans Sustainable Tuna team, created the Pacific Islands Ocean Cluster, focused on the utilisation of sustainable fishery resources to benefit tuna dependent economies and local communities in the Pacific Island region
  • Led the development of CI Aotearoa’s blue carbon partnerships and ocean protection initiatives.

Journalist

Fulltime and Freelance
01.2000 - 12.2019
  • Freelance assignments included six weeks in Antarctica working for Antarctica New Zealand and five weeks on the Rainbow Warrior ll writing for a variety of national and international media
  • Deputy Editor for the Auckland Express, a current affairs and events magazine
  • Regular contributor to the Listener, the Bulletin, Terra Nova, New Zealand Herald, Sunday Star Times
  • Reporter, Auckland Star and Sunday Star Times

Senior Advisor

Department of Conservation
01.2000 - 12.2007
  • Company Overview: Urban Conservation Awareness Programme
  • Developed long-term partnerships with Auckland's Chinese and Pacific communities to embed conservation awareness and practices in their daily lives
  • Created ground-breaking programmes that resulted in the establishment of New Zealand's first Chinese conservation trust, as well as award-winning campaigns on marine protection, CITES, fishing regulations and others
  • Built effective relations with the media and proactively generated interest in the Department's work and partnerships
  • Actively contributed to strategic planning and budgeting rounds
  • Urban Conservation Awareness Programme

Education

Bachelor of Arts - English, Classics

University of Canterbury
Christchurch

Certificate in Engagement - Public Participation

International Association for Public Participation (IAP2)
Australia

Post-Graduate Diploma - Journalism

University of Canterbury
Christchurch

Skills

  • Creative/innovative
  • Relationship management
  • Persuasive communication style
  • Complex media/communications management
  • Natural leadership
  • Project management
  • Writing/editing/researching
  • Strategic planning
  • Engagement theory and practices
  • Working with government and civil sectors

Accomplishments

  • Founding the Pacific Islands Ocean Cluster, designed to promote a thriving, sustainable Blue Economy in the Pacific Islands region by improving the economic performance of domestic tuna fishery supply chains through the increased use of fish waste to create value-added products.
  • Co-leading the design and implementation of He Whakaputanga Declaration, calling for legal rights to be conferred on whales and the subsequent establishment of the Pacific Whale Fund.
  • Managing Whales in a Changing Ocean and playing a significant part in ensuring the success of the Pacific region’s first international conference on the conservation of whales.
  • Authoring three books on New Zealand natural history.
  • Leading effective national and international media campaigns, including coverage of Conservation International's Oceanscape campaign at the 2012 Pacific Leaders Forum in Rarotonga. My communications team, spread across multiple time zones, countries and languages, generated several hundred stories in 10 days published/broadcast by CNN to the Kiribati weekly news.
  • Successfully creating and implementing award-winning engagement campaigns for Auckland's Chinese and Pacific Islands communities.
  • Being consistently commended for creating strong partnerships and long-term relationships.

Timeline

Chief Operating Officer

Pacific Whale Fund
01.2025 - Current

Senior Manager

CI Aotearoa and Center for Oceans, Conservation International
01.2020 - 12.2024

Director

Stylus Communications
01.2000 - Current

Journalist

Fulltime and Freelance
01.2000 - 12.2019

Senior Advisor

Department of Conservation
01.2000 - 12.2007

Bachelor of Arts - English, Classics

University of Canterbury

Certificate in Engagement - Public Participation

International Association for Public Participation (IAP2)

Post-Graduate Diploma - Journalism

University of Canterbury
Linda Bercusson