LISA DOHERTY

Key achievements:

• Creating impactful campaign strategies and activation plans to support premium TV series / movies from global studios, contributing to a 15% growth in customer acquisition and positive tenure trends 2022-2023. Promotion of key shows such as Yellowstone, The White Lotus, Handmaids Tale, Barbie.
• Execution of global show launch House of the Dragon S1 with high impact $1mill spend across experiential, live TV, ATL formats to create local talkability and hype - achieving 21% above acquisition targets
• Development of the NEON brand strategy to grow the brand through key metrics - YoY growth of key metrics (awareness, consideration).
• Partnership management with strategic local partners Spark, 2 Degrees, Flicks, Pizza Hut to support 25% revenue contribution
• Innovative collaborations with Samsung, PlayStation, Amazon to amplify NEON's content and support wider business goals.
• Annual budget management of $4mill+ for creative and media.

Key Achievements:

• Led a team of 5 reports across marketing, events, sponsorship, design with mentoring and support
• Undertook brand modernisation with the revitalisation / integration of Māori tikanga; qualitative and quantitative research to create an evolved brand positioning, TOV, visual style to connect with audiences
• Managed the development / delivery of data-led marketing strategies and communications in collaboration with academic stakeholders, to support acquisition of undergrad / postgrad students
• Achieved 15% YOY application uplift with 50% conversion rates 2020-2021; maintained 95% awareness
• Brand lead for tactical partnerships with TVNZ, Auckland Writers Festival, Q Theatre
• Launched the UoA TikTok channel with organic growth to over 2k+ followers in 3 months.

Key Achievements:

• Awarded high performer – consecutive years 2018 and 2019
• Managed one marketing direct report
• Executed an innovative integrated brand marketing strategy for O2 x NSPCC based on insight, trebling social impact, and increasing partnership awareness by +25% in 2 years
• Hero partnership campaign with Amazon maximising a new skill on the Amazon Echo, Alexa - ‘Parents vs Kids' won 7 industry awards and delivered the highest marketing ROI in 2019 for O2
• Contributed to the 2020 marketing strategy to reposition O2's Corporate Responsibility brand strategy to focus on Climate Change and creating a 'greener' network for 33+million customers.

Key Achievements:

• Managed the development and delivery of a £5mil+ Sky Mobile brand re-launch and strategy across TVC, outdoor, radio, social, digital.
• Collaborated with research partners to understand emerging customer needs / insights and opportunities a simplified Sky Mobile brand and value proposition for customers, following initial launch.
• Managed budget allocation for various marketing initiatives, ensuring maximum return on investment.

Key Achievements:

• 30+ brand and marketing campaigns executed to support customer acquisition, premium pay upgrades and retention against a base of +12 million customers across Sky Sports and Sky Entertainment. Key channels included: A/V, Outdoor, Digital, Social, Radio.
• Key Sky Sports campaign: Lions Tour 2016, Six Nations Rugby, Formula 1, Tour de France, Masters, US Open
• Key Sky Entertainment campaigns : Studio management for global shows: Big Little Lies, Billions S1 +2, Game of Thrones

Key Achievements:

• Client: Cisco Technology [US-based client]
• Relationship lead with international marketing teams located in India, China, Japan, and Brazil
• Executed / delivered global integrated campaigns with high volumes of TVC, social, digital channel channels to create global alignment and consistency.