Lisa Ellapen

• manage a multifaceted portfolio of professionals, including electrical engineers, architects, landscape architects, lighting designers, civil engineers and land developers
• Promote and market lighting solutions to clients, securing project specifications and managing builder, contractor and wholesaler channels through sales
• Develop and implement new business strategies and plans to capitalize on opportunities with new clients
• Assist with daily operations, utilising CRM platforms Salesforce and Accredo accounting software systems

Key Achievements:

• 2023: Secured the company's first sports field lighting project and sale; creating a new pathway for MHL NZ
• 2022-2023: Championed the premium lighting brand TRILUX for 18 months with the key objective of resetting relationships, restoring communication and service levels and boosting sales through both existing channels and new market channels
• Followed up with a successful national roadshow with our international partners - the first in six years
• 2022: Organised a key exterior lighting event focused on electrical engineers and lighting designers
• Built and maintained strong client relationships to drive business growth.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategise future growth opportunities.
• Developed and delivered presentations to key customers to position products and services.

• My key role was to introduce, and grow, the company into the lighting specification opportunities through electrical engineering, architectural and lighting design clients
• Opened new markets and grew sectors including commercial interior, healthcare, industrial and manufacturing and exterior through new channels and existing relationships
• The daily CRM platforms used were Monday and LavaBox
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.

• I joined the lighting specification team and acquired an existing portfolio of key electrical accounts
• I actively promoted Pierlite lighting solutions and controls through presentations, roadshows and education
• Built and maintained strong client relationships to drive business growth.
• Strengthened client relationships through regular communication and effective problemsolving.

• After working for Eagle lighting in Australia from 2010 to 2012, I relocated to New Zealand and established the Eagle Lighting office in Auckland
• My overall responsibility was to build the company's brand through product awareness with lighting professionals and specifiers in the NZ market
• The goal was to build new business opportunities through new business channels
• Day-to-day responsibilities included building new business opportunities, maintaining relationships with clients through regular up-to-date commercial products and technical presentations
• Seeking new business opportunities through meetings, networking events and online business tools
• Coordinated cross-functional teams on client projects, ensuring seamless execution from inception to completion.
• Played a key role in company growth by identifying and pursuing opportunities for expansion into new markets and industries.

• I was responsible for promoting and marketing high-end lighting solutions to architects and interior designers
• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Conducted regular account reviews to identify areas for improvement and ensure continued success.
• Collaborated with sales team to identify potential upsell opportunities and expand client base.
• Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.