Lisa Harrison
Acacia Bay,WKO
Summary
Sales and territory management leader with a track record across account development, field execution, and team development. Known for planning efficient routes, managing CRM data, monitoring competitors, and coaching sales representatives to strengthen customer relationships, increase market presence, and support revenue growth.
Overview
1
1
Certification
16
16
years of professional experience
Work History
Territory Sales Manager
Coca-Cola Europacific Partners
Rotorua, New Zealand
02.2026 - Current
- Negotiated product placements and secured promotional support with key retail accounts, driving increased brand presence.
- Supported Coca-Cola territory accounts and built stronger retailer relationships across assigned markets.
- Communicated Coca-Cola promotions and pricing programs to retail decision makers, enhancing understanding of offerings.
- Planned store visits and adjusted route coverage to support beverage distribution priorities.
- Assessed shelf placement and merchandising standards at customer locations to ensure brand visibility and compliance.
- Resolved customer concerns and supported service issues for Coca-Cola brand partners.
- Monitored competitors' activities, pricing, and promotions in the region.
Area Sales Manager - Lower North Island
Alt NZ Ltd / Vapo NZ
Taupo
08.2021 - Current
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Launched new products in assigned territory by executing tailored launch plans for each product line, enhancing market entry.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Develop and implement marketing initiatives to enhance market presence and customer engagement
Territory Manager
Alt NZ Ltd / Vapo NZ
Taupo
05.2020 - 08.2021
- Managed sales activities within designated territory, fostering client relationships that contributed to consistent sales growth.
- Managed a diverse portfolio of accounts within the territory, adeptly balancing resource allocation and prioritization to maximize overall business success.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Expanded territory coverage by strategically identifying and targeting high-potential accounts.
- Identified opportunities for upselling and cross-selling, resulting in increased average deal size.
- Delivered customized solutions tailored to individual client needs, increasing overall customer satisfaction levels significantly.
- Conducted market analysis to identify new opportunities, enhancing service delivery and client engagement.
- Attended trade shows and industry events to effectively promote company products and services, increasing brand visibility.
Territory Manager
THE DEREK CORPORATION
Taupo, Bay of Plenty
08.2019 - 03.2020
- Established and maintained relationships with key clients in the territory, resulting in a 20% increase in sales
- Negotiated contracts skillfully, securing long-term agreements with clients that contributed significantly to revenue growth.
- Executed tailored promotions and marketing campaigns that boosted territory sales and elevated brand visibility
- Collaborated with marketing to create targeted promotional materials and campaigns that enhanced market engagement
- Analyzed competitor activity to inform and drive effective sales growth strategies
National Field Sales Manager
PACIFIC OPTICS LTD
AUCKLAND
01.2017 - 01.2019
- Led sales team of 7 Territory Sales Managers, providing support and training to improve performance and achieve sales goals.
- Cultivated strong relationships with channel partners, enhancing collaboration and enabling joint promotions that contributed to increased sales.
- Optimized sales territories to maximize coverage and increase efficiency, positively impacting overall revenue growth.
- Identified gaps in market coverage and developed strategies to fill those areas, facilitating territory expansion.
- Analyzed sales data and market trends to develop strategic plans for growth.
- Developed robust training programs for sales team, improving skills and client satisfaction.
Territory Sales Representative
PACIFIC OPTICS LTD
Taupo, Lower North Island
01.2011 - 01.2017
- Managed sales within designated territory, consistently exceeding targets and driving company growth.
- Increased market share by identifying emerging trends and adjusting sales strategies accordingly.
- Developed strong client network and fostered relationships through exceptional service and support, enhancing customer loyalty.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
- Optimized route planning for account visits, minimizing travel time and increasing face-to-face client interactions.
- Utilized CRM software effectively to track leads, manage contacts, and monitor progress against goals regularly.
Skills
- Territory sales management
- Sales expertise
- Sales forecasting
- Sales tracking
- CRM management
- Competitor analysis
- Sales presentation
- Cold calling
- Territory planning
- Sales team supervision
- Team recruiting and onboarding
- Leadership
- Results oriented
- Relationship Building
Certification
- Certificate of Achievement – Fundamental Sales Skills, Skills Campus – June 2023
- Health and Safety Representative, unit standard 29315, Safety 'n Action – Feb 2025
HOBBIES AND INTERESTS
Fishing, camping and music.
AWARDS
I have received a number of Sales Recognition Awards from my time at Pacific Optics as well as Team Achievement Awards from Alt NZ.
Timeline
Territory Sales Manager
Coca-Cola Europacific Partners
02.2026 - Current
Area Sales Manager - Lower North Island
Alt NZ Ltd / Vapo NZ
08.2021 - Current
Territory Manager
Alt NZ Ltd / Vapo NZ
05.2020 - 08.2021
Territory Manager
THE DEREK CORPORATION
08.2019 - 03.2020
National Field Sales Manager
PACIFIC OPTICS LTD
01.2017 - 01.2019
Territory Sales Representative
PACIFIC OPTICS LTD
01.2011 - 01.2017