I am a diligent Category Manager with 5+ years of experience developing product sales strategies. I am data-driven, customer-centric, organized and focused on driving and achieving results as well as building strong relationships with internal and external stakeholders. I'm highly motivated and energetic and capable of confronting any challenge that is presented to me. I love to develop and enhance my existing skills and view problems as a positive challenge and something to learn from.
Overview
19
19
years of professional experience
Work History
Category Manager
Foodstuffs North Island
05.2022 - Current
Work in a fast paced industry in the Fresh Produce area. Managing key lines and developing strong relationships with internal and external stakeholders and grow participation through the DC and sales growth for my categories.
Work closely with suppliers to negotiate and develop category ranges, pricing and promotional activity.
Maximise category turnover through proactive management strategies.
Analyse market and competitor activity and identify trends and opportunities.
Planned and facilitated Grower trips and DC tour with Store members and Key suppliers.
Responsible for the Health and Safety and Fire warden duties in my team.
Category Manager
The Warehouse Group - Noel Leeming
01.2017 - 04.2022
Managed various different product categories in Noel Leeming Software & Storage, Heating & Cooling products and Tech toys, Apple category and Connected Solution services
Managed and review of product ranges - Use of data insights to understand our customer, Negotiate pricing and product placement to manage the product life-cycle
Plan and Implement strategic initiatives through promotional offers and marketing to drive increased revenue and margin
Manage and build relationships with Internal and external stakeholders to ensure we were aligned in our vision for category growth
Partnered with internal and external agency teams to create innovative strategies and implement marketing plans that drive awareness, engagement and product adoption
Facilitated product training events and created materials for stores
Communicate launch packs and strategic initiatives to internal and external stakeholders.
Completed a Women in Leadership course
Merchandise Assistant
The Warehouse Group - Noel Leeming
01.2013 - 12.2016
Assisted the Product manager in various categories - Print & Imaging, IT accessories
Managed stock distribution and replenishment to stores to ensure we achieve KPI's and maintained low Aged stock inventory
Gathered competitor data, analysed pricing, product sales and marketing strategies
Managed client marketing strategies and product promotion campaigns with internal marketing teams
Managed customer and store queries.
Administrative Assistant
Farmers Trading Company Ltd
03.2013 - 05.2013
Temporary role after graduating University reporting to the Lead Product planner to assist with data collection for Farmers e-Commerce website
Collected and documented product specifications to assist with the e-Commerce & Logistics teams project
Managed physical and digital files, monitored spreadsheets and updated reports to coordinate project materials.
Store Manager
Jeans West Corporation PTY Ltd
01.2005 - 01.2008
Planned, led, organised and controlled the day-to-day activity of the store - Implemented training and development with my team - Administered action plans and managed performance reviews
Conducted store merchandising weekly to update the look and also to align with current promotions - Dealt and resolved customer and staff issues on a daily basis - Managed and motivated staff to ensure company policies were adhered to and also achieve company & personal goals and KPI's
Processed daily paperwork, balanced register drawers, produced staffing schedules, and prepared deposits
Built a strong team who had a close relationship and managed to achieve KPI's and targets and deliver exceptional customer service.
Education
Bachelor of Business - Marketing & Management
AUT University
Auckland, NZ
12.2012
Graduate Certificate - Certificate in Business
Manukau Institute of Technology
07.2009
Skills
Teamwork and Collaboration
Strategic Planning
Product Promotion
Relationship Building
Time Management
Product Development
Interpersonal Communication
Research and Trend Analysis
Contract Negotiation
Detail-Oriented
Sales Forecasting
Marketing Strategy Development
Data Analytics
Timeline
Category Manager
Foodstuffs North Island
05.2022 - Current
Category Manager
The Warehouse Group - Noel Leeming
01.2017 - 04.2022
Administrative Assistant
Farmers Trading Company Ltd
03.2013 - 05.2013
Merchandise Assistant
The Warehouse Group - Noel Leeming
01.2013 - 12.2016
Store Manager
Jeans West Corporation PTY Ltd
01.2005 - 01.2008
Bachelor of Business - Marketing & Management
AUT University
Graduate Certificate - Certificate in Business
Manukau Institute of Technology
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