Lisa Joy Power

40% Competenz, 60% Te Pūkenga

• Established strategic & operational marketing and communications advice and support for Cz, WBL and Te Pūkenga on job learning during Rove transition.
• Team lead for internal& external communications, digital and design, sector marketing and delivery.
• Sponsor all digital architecture to improve learner and employer experience across business through key channels.
• Multi-channel marketing and communications to support learner and employer relations across 37 separate industry sectors.
• Stakeholder and media communications management.
  Design and branding of all learning resources delivered effectively to all learner and employer groups.
• Participation and lead for TP horizon 2 digital ecosystem for WBL.
  Lead WBL through co-brand transition into Te Pūkenga, including media and communications, brand & recruitment campaign marketing.

Changda International NZ is a subsidiary of Weifang Changda Construction Group. The group is in the top 100 construction enterprises in China.

• Established NZ brand and strategic development of sub brands within Changda.
• Sales Management and coordination of all sales teams.
• Responsibility for sell down of all development products, circa $170m.
• Design review and market consultation for all staging development.
• Strategic planning and implementation of sales across all developments.
• Pricing and feasibility during acquisition.
• Negotiation and delivery of sales achieving financial thresholds.
• Development and management of commercial contracts with external sales agencies, group home building companies, all marketing suppliers.
• Legal contractual and PR based company obligations.
• Company PR, stakeholder communications management.

Strategic and creative preparation and sales within submission process, for large scale national developments to local and international clients. Managing franchise group company brand campaign, TVC and brand assets across the Bayley’s network

• Design and implement of the digital strategy/Trading desk for the network.
• Management & marketing and vender management for special projects – mixed use & residential.
• Strategic project consulting, including business planning, brand & sales strategy development. Creative planning inclusive of all print, digital/social media and activation channels. This inclusive of in-depth market analysis and market segmentation through to robust planning and delivery.
• Responsible for marketing & PR of key multi use commercial development projects within New Zealand.
• Delivery and direction for sales teams, weekly sales review and meetings with external clients.
• Marketing & Sales Team lead (8).

Business Strategist - Motor Plus Warranty and Finance (11 months)

• Digital brand development, web site traffic growth, web site UX and advertising revenue development. Develop online process & systems for new product categories.
• Strategic consulting, including business plan & sales strategy development.

Digital Channel Marketing Manager – nib (6 months)

• To provide expert Marketing leadership for DTC sales channel.
• Work closely & lead & support all channels to achieve overall company strategy and key objectives. Lead campaign planning, best use/practice of marketing mix.

Programme Development Specialist – Auckland Council Pools & Leisure (6months)

• Short-term contract, aligning wider leisure, childcare and pool centres marketing programmes. Delivering marketing calendar and strategy for 2014/15 year ahead. This included 42 leisure centers and 10 childcare organisations. Outputs;
• Centre Audit.
• 2014/15 Marketing Calendar.
• Strategic planning for Kauri Kids Childcare.
• Strategic planning for Fitness & Leisure Centres Promotion plan.

Marketing & Sales Team Lead GSB – Conexa

• GSB trades as an online B2B contracts / procurement procurement broker business. The primary source of marketing is digitaly led with loyalty Trade Card, in-store & Club Card rewards programs.
• Re-build & lead marketing team of five - communications, design, co-ordinator, new business, digital loyalty assistant. Mentor and assist development of team
• brand strategy for sub brands/services.
• Development of company vision and strategy, align with sales strategy.

Brand Strategy/Planning - Auckland Transport (5 months)

• A short-term contract assisting the Creative Director & writing the re-brand strategy and implementation for Auckland Transports transition to the new AT brand.
• Complete a new brand strategy and a communications plan and road map enabling the smooth implementation of the new AT brand across all facets and sub brand.
• Design a brand audit and report all facets and considerations for change.
• Assist the creative lead & team in team structure and process for completing change.
• Work with delivery design and operations team to develop a road map.

Marketing & Communications Manager - Eden Park/RWC (12 months)

• Direct reports – fluctuated up to 100 during events, 1 on going.
• 200 million + redevelopment in preparation for hosting the RWC2011 finals.
• Stakeholders included Auckland Rugby, Auckland Cricket & EPC, NZRU, and NZRL. Direct reports – up to 50, fluctuated during events.
• Produced a strategic branding plan, and brand identity - obtained buy in from all past and present stakeholders, implement & direct creative agency delivery.
• Review venue hire agreements including models for sporting codes, cultural groups & concerts.
• Developed new website enabling social media and online interaction to interface with world leading stadia technology alongside Geni and Cisco.
• Designed range of membership products/loyalty programmes.
• Directed the opening of Eden Park achieving 20,000+ public visitors. Achieving all stakeholders and sponsors involvement with over $100,000 in contributions.

Lead marketing activities for the stadium event team during procurement and planning for major events & international acts, Iron Maiden, Pearl Jam, BDO. Designed & implemented large scale project teams, set milestones, and delivered successful outcomes.

Designed annual effective sales and marketing event plan.

Stakeholder management with existing business partners, sponsors and stakeholders. Key tenants – The Vodafone Warriors, corporate guests/sponsors e.g. Samsung, Adidas, Canterbury, Sky City, Westin Hotels, Lion Breweries, Vodafone, Big Day Out.

Integrated initiatives to maintain key business relationships & retain client interest. Delivery of social media, networking, DM, web interface, media relations above and below the line.

Responsible for marketing & PR of key multi use commercial development projects within New Zealand and internationally. South Pacific Islands (additional offshore markets including Australia, Asia, Middle East, UK, Europe and USA). Direct reports – 4

Key outputs

• All strategies through to implementation for individual projects, project budgets up to $1.5m.
• Instrumental for developing and presenting on behalf of Bayleys to vendors any sales and marketing programs to drive the sell down of key projects.
• Maintain and manage world class international databases and networks of high net worth.
• Manage relationships with key international NZ investors.
• Communication and coordination of the marketing vision to vendors, sales staff and Bayleys stakeholders.
• Financial responsibility for the marketing accounts, cost control, invoicing, profitability and debtor control.
• Establish and nurture relationships with local market business networks (E.g., Fiji Tourism Bureau) including PR contacts and media outlets.
• Maintain and manage all PR and comms for offshore, London, Australia and Pacific Islands