Liyong Sok

Brand Manager

New Link Marketing

01.2018 - 10.2023

Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
Organized and delivered training sessions for new product content and technological advancements.
Consulted with product development teams to enhance products based on customer interest data.
Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Researched and identified new opportunities for product and brand development.
Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
Created and managed budgets to maximize brand reach and engagement.
Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Coordinated with design and media teams to develop high-quality creative assets.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Conducted market research to identify new opportunities and target markets.
Continually maintained and improved company's reputation and positive image in markets served.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Managed budget allocation and resource utilization to maximize marketing ROI.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Created and managed social media campaigns to increase brand engagement.
Launched marketing activities for new product lines and market penetration.
Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
Completed and submitted monthly and yearly reports to support executive decision making.
Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
Analyzed past sales data and team performance to develop realistic sales goals.
Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
Supervised team members to confirm compliance with set procedures and quality requirements.
Worked with team to identify areas of improvement and devised solutions based on findings.
Built strong relationships with customers through positive attitude and attentive response.
Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
Evaluated customer needs and feedback to drive product and service improvements.
Generated reports detailing findings and recommendations.
Resolved customer complaints quickly to maintain customer satisfaction.
Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
Mentored team members to enhance professional development and accountability in workplace.
Designed weekly sales promotions to attract new and repeat customers and increase sales.
Evaluated employee performance and conveyed constructive feedback to improve skills.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Devised content strategy to effectively engage target audiences.

Summary

Overview

Work History

Brand Manager

Education

Bachelor of Science - Communication Studies

Foundation Studies -

High School Diploma -

Skills

Certification

Languages

Timeline

Brand Manager

Bachelor of Science - Communication Studies

Foundation Studies -

High School Diploma -

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