Lucia Conceicao

- Operational Management
- Merchandising
- Staff and Volunteer Management

Key Achievements:

Achieved a remarkable 100% increase in shop revenue within a 6-month period, surpassing previous years' and months' performance.

Orchestrated a highly effective marketing campaign, garnering an impressive outreach of 17,000 individuals through a single organic Meta post, without any associated costs.

Spearheaded a comprehensive overhaul of the shop's layout, optimizing available space and enhancing customer accessibility, resulting in a more inviting and user-friendly shopping environment.

Successfully doubled the number of dedicated volunteers, contributing to a strengthened and more resourceful team dynamic.

- Customer service, retail shop operations, process donated goods, pricing strategy, guide volunteers and organizing window display.

- Marketing - Social medias, creation of promotional material (adobe knowledge)

- Administrative duties, Payroll, Health and Safety.

- Management, organizing and updating financial data, preparing invoices and follow up accounts.

• Key Achievements: Promoted as Team Leader

- Support the ongoing operation of the centre. Operational and administrative duties.
- Assist in preparation, publishing and mail-out of newsletter and other social media communication as directed.
- Networking and Service promotion: lift engagement with community on behalf of ELPNZ

- Design individual artistic posters to reflect the writing cultures and countries of 25 migrants. Works to be exhibited at the Rotorua Art Village as part of the exhibition “MIXED” showing March 28th to April 18th 2020)
- Cover design, Layout and Production of the associated book “mixed - Creative Writing by Newcomers to Our Shores”.
- Layout for social media, posts and web material, promotional video production.
- Graphic designer and assistance with printed material

- In charge of the company, including all the administration: advanced knowledge across Microsoft Office Suite (office 365, word, excel, outlook), purchasing, logistics, customer service, sales and after-sales; communication: marketing, graphic design, social media and managing-commerce platform

- Internal market product development: responsible for the whole conception chain, from the choice of the fabric, developing patterns, prints to print on selected fabric, clothes development, quality control,data base and distribution

Key Achievements:

- Awarded with Sao Paulo Fashion Week “Innovation and Originality Seal”(SPFWAMA/2017), honour and merit that recognises creations of micro and small Brazilian Fashion and Design Brands, that stand out for their identity, originality, design, quality and innovation in creative proposal

- Selected for honour and merit to the first international fair for the exposition of the Brazilian Creative Industry and Market (MICBR/2018) Hosted by the Brazilian Ministry of Culture and the Brazilian Trade and Investment Promotion Agency (APEX-Brasil) Brazilian Creative Industries Market

- In charge of the company’s creative office including all the administration: advanced knowledge across Microsoft Office Suite (Office 365, Word, Excel, Outlook), purchasing, logistics, customer service, sales and after-sales; Communication: marketing, graphic design, social media and managing e-commerce platform.

- In charge of the company’s creative and selling sections

- New customer branding: logo creation for custom made uniforms, fabric suitability, logotype and quality control

- Pioneered regional company to develop personal printed fabric for companies and events, while working with technologic fabrics

Key Achievements:
Managing, end-to-end in textile industry for large companies in hospitality and sport.
Direct Sales: wholesale clients.