Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lucianna (Luxian) Li

City,Auckland

Summary

Practical and motivated recent graduate with hands-on experience in data analysis, visualisation, and digital research through academic and project-based work. At Simpro World, I used R, Python, SQL, Excel, and Power BI to analyse sales data, build dashboards, and generate insights that supported marketing decisions. I also explored digital tools such as Semrush for SEO research and competitor analysis. AlI complemented this with strong customer service and teamwork skills from my part-time work at Bottom Up Pet, ensuring client satisfaction and operational support. supported daily operations. Currently seeking my first full-time opportunity in an office-based role where I can apply my skills, learn quickly, and contribute to a team in a reliable and professional way.

Overview

1
1
year of professional experience

Work History

Intern

Simpro world
Takanini
02.2025 - 06.2025
  • Performed sales trend and customer behaviour analysis on 24 months of product sales data using R, Python, Excel, and SQL.
  • Built interactive visualisations and dashboards in Power BI to present key sales insights and performance metrics.
  • Conducted competitor and distributor social media analysis (LinkedIn, Facebook), categorising posts, and quantifying engagement to guide content strategy.
  • Applied Semrush for SEO performance evaluation, keyword research, and optimisation to improve online visibility.
  • Delivered data-driven recommendations integrating sales, social media, and SEO insights to enhance Simpro’s marketing strategy.

Pet Care & Retail Assistant (Part-time)

Bottom Up Pet
Mount Eden
10.2024 - 03.2025
  • Provided daily care for pets, including feeding, cleaning, and monitoring health and behaviour.
  • Assisted customers with pet product selection, offering recommendations to improve customer satisfaction.
  • Managed stock levels and organised retail displays to maintain a clean and welcoming environment.
  • Strengthened skills in customer service, time management, and teamwork through fast-paced retail and care duties.

Education

Master of Business Analytics - Marketing

University of Auckland
Auckland, NZ
09-2025

Bachelor of Science - Statistics & Psychology

University of Auckland
Auckland, NZ
11-2023

Some College (No Degree) -

Baradene College of The Sacred Heart
Auckland, NZ
11-2019

Skills

  • Experienced in data analysis, statistical modelling, and market research to support evidence-based decision-making
  • Skilled in creating clear and effective data visualisations using tools like Power BI
  • Familiar with project coordination and digital archiving for structured documentation and workflow support
  • Possess strong communication and customer service abilities, ensuring smooth collaboration across teams
  • Highly attentive to detail and accuracy in both data handling and written documentation
  • Knowledgeable in SEO research and web visibility tracking using tools like Semrush

Timeline

Intern

Simpro world
02.2025 - 06.2025

Pet Care & Retail Assistant (Part-time)

Bottom Up Pet
10.2024 - 03.2025

Master of Business Analytics - Marketing

University of Auckland

Bachelor of Science - Statistics & Psychology

University of Auckland

Some College (No Degree) -

Baradene College of The Sacred Heart
Lucianna (Luxian) Li