Summary
Overview
Work History
Education
Skills
Certification
PROFESSIONAL SUMMARY
Timeline
AccountManager

Lydia Santawirya

Manukau,New Zealand

Summary

Strategic and results-driven Account Manager with over 20 years of experience in B2B sales and account growth across FMCG, manufacturing, warehousing, and industrial sectors. I currently manage trade and industry clients—including logistics, warehouse, and manufacturing businesses—delivering tailored solutions and driving commercial outcomes. I’m now seeking to contribute to Goodman Fielder’s Route Foodservice team by owning key national accounts, shaping customer initiatives, and delivering measurable sales and margin growth. With strong commercial acumen, trusted relationship-building skills, and a collaborative mindset, my goal is to represent iconic New Zealand brands with impact—creating win–win outcomes for customers and business alike.

Overview

37
37
years of professional experience
1
1
Certification

Work History

Account Manager

OFFICEMAX NEW ZEALAND - HEAD OFFICE
06.2012 - Current
  • Managing a portfolio of large to medium-sized manufacturing and logistics clients. Focused on expanding the client base and securing new business through proactive relationship building.
  • Key Responsibilities:
  • Retain and grow customer accounts through strategic planning, timely issue resolution, and building long-term loyalty
  • Identify and develop new opportunities through upselling, cross-selling, and leveraging client networks and market insights
  • Support bids, proposals, and contract renewals in collaboration with Sales Operations and leadership to achieve mutually beneficial outcomes
  • Negotiate terms and service agreements using financial analysis and commercial insight aligned with sector strategy
  • Regularly review accounts to evaluate customer demand, usage behaviours, and pricing models
  • Keep customer records, pipeline activity, and account updates current in Salesforce CRM
  • Deliver on key project requirements and ensure customers receive accurate product advice, including workplace-specific solutions like non-invasive medical supplies
  • Coordinate with internal teams to ensure pricing, quotes, catalogues, and sales materials are accurate and available
  • Key Achievements:
  • Consistently hit revenue and sales targets prior to the COVID-19 pandemic
  • Retained 100% of existing customers throughout the pandemic
  • Achieved 16% portfolio growth in 2024 through strategic acquisition and revitalization
  • Grew key accounts by delivering significant wins through securing new opportunities in adjacent categories, contributing to overall portfolio expansion
  • Turned around underperforming customers and unlocked new revenue streams
  • Built strong relationships with decision-makers and influencers across enterprises

Telephone Account Manager

OFFICEMAX NEW ZEALAND - HEAD OFFICE
12.2007 - 06.2012
  • To generate sales, I developed and cultivated relationships with small to medium sized enterprises, while prospecting and gaining new customers through further telephone contacts.
  • Key Responsibilities
  • Identifying and initiating regular contacts via telephone and emails to the assigned client portfolio.
  • Maintaining an efficient portfolio by maximising customer monthly spend, and recording major account wins and losses.
  • Proactively identifying and sourcing new category opportunities within the existing customer base.
  • Key Achievements:
  • Developed and established a strong portfolio base exceeding 400 customers.
  • Exceeded the Sales, Gross Profit and New Business Targets.
  • Achieved new business targets by opening up 60 new accounts and gaining an additional $ 92K business.

Telephone Account Manager

LETTERBOX CHANNEL (NZ POST)
07.2007 - 11.2007
  • Developed meaningful business relationships with existing customers.
  • Secured new business opportunities.

Telesales Representative

UNITED PARCEL SERVICE NEW ZEALAND
07.2005 - 06.2007
  • Developed and maintained rapport and service via regular telephone calls with small to medium sized enterprises.
  • Achieved the annual budget and generated growth in revenue by gaining new customers.

Customer Service Representative

NESTLE PURINA PETCARE NEW ZEALAND
08.2004 - 05.2005
  • Managed the processing of orders, data maintenance and complaints handling.

Telesales Representative

PROTECTOR SAFETY SUPPLY NEW ZEALAND
02.2004 - 08.2004
  • Generated sales by activating old customers, prospecting new customers and maintaining existing ones.

Head of Customer Service

NESTLE INDONESIA
02.1995 - 04.2003
  • Led a team of 20 employees to ensure optimum Service Levels, Efficient Order Processing Operations and high customer satisfaction to Nestle Customers.
  • Managed key international and local customers.
  • Grew the Nestle business in a defined territory by successfully increasing the company's market share and dominance of the Nestle brand in the assigned area.
  • Developed and implemented a marketing plan and strategy to increase market share of Nestle milk category.
  • Key Account Manager (1999-2001)
  • Area Manager (1996 – 1999)
  • Group Product Manager (1995 – 1996)

Marketing Manager

ABC CENTRAL FOOD INDONESIA
01.1989 - 01.1995
  • Planned and implemented all marketing strategies to increase market share.
  • Launched new products and successfully secured new businesses.

Education

Bachelor of Science - Food Science and Technology

UNIVERSITY OF NEW SOUTH WALES
01.1989

Skills

  • ACCOUNT MANAGEMENT SKILLS
  • Ability to understand and fully assess customer needs to develop targeted solutions
  • A strong understanding of the Commercial sectors
  • Effective negotiating, selling and closing skills
  • A creative problem solver
  • Proven business relationship skills, dealing at all-levels within the enterprise
  • Valuable cross-channel product sales skills
  • Innate ability to identify and convert new business opportunities
  • PERSONAL SKILL
  • A persuasive and personable communicator
  • Self-motivated and responsible
  • Strong work ethics
  • Good at handling strict time pressures
  • Easily self-managed and driven to get the job done
  • Able to anticipate any arising concerns, issues, problems with a solution in mind
  • Result-orientated, resilient and adaptable to any working environment
  • Client relationship management

Certification

  • Nestle Business Management Course Jakarta 2002
  • Managing Concentration Course Manila 2001
  • Customer Management Best Practice 2 Jakarta 2001
  • Customer Management Best Practice 1 Bangkok 1999
  • Advanced Sales Management Course Bangkok 1999
  • Advanced Marketing Course Swiss 1996

PROFESSIONAL SUMMARY

  • Highly motivated with a consistent record of surpassing revenue goals and sales targets
  • Expert in identifying corporate customer needs and converting them into long-term profitable partnerships
  • Adept at multitasking, organizing, and taking full commercial responsibility across account management, retention, revenue generation, and tenure maintenance
  • Strong communicator who liaises effectively across all levels of an organization

Timeline

Account Manager

OFFICEMAX NEW ZEALAND - HEAD OFFICE
06.2012 - Current

Telephone Account Manager

OFFICEMAX NEW ZEALAND - HEAD OFFICE
12.2007 - 06.2012

Telephone Account Manager

LETTERBOX CHANNEL (NZ POST)
07.2007 - 11.2007

Telesales Representative

UNITED PARCEL SERVICE NEW ZEALAND
07.2005 - 06.2007

Customer Service Representative

NESTLE PURINA PETCARE NEW ZEALAND
08.2004 - 05.2005

Telesales Representative

PROTECTOR SAFETY SUPPLY NEW ZEALAND
02.2004 - 08.2004

Head of Customer Service

NESTLE INDONESIA
02.1995 - 04.2003

Marketing Manager

ABC CENTRAL FOOD INDONESIA
01.1989 - 01.1995

Bachelor of Science - Food Science and Technology

UNIVERSITY OF NEW SOUTH WALES

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